Hinge Marketing

MARCH 8, 2021

election heightened marketplace uncertainty, and movements calling for social change dominated the attention of the media and the world. As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). Figure 1: Government Contracting Industry Breakdown.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well. Get started.

Social Media 110

Social Media Media Opinions Twitter 110

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. and including topics the source could speak about that are related to current trends, even if they might not necessarily be directly related to the initial pitch.

PR 98

PR Media Case Studies Vendors 98

Bannerflow

JUNE 1, 2023

While other states have banned TikTok on government devices, Montana is the first to take the step of banning it outright over security concerns. Chinese-owned companies are required to share their data with the Chinese government upon request. The future of social media and generative AI remains intriguing yet uncertain.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Copyright 110

Copyright Social Media Media Guidelines 110

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.).

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). Key Takeaways: Environment, social, and governance (ESG) criteria promote sustainable and responsible investments. ESG stands for environmental, social, and governance.

Lead Scoring 52

Lead Scoring Lead Ranking Transparency Marketing Management 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Economic Trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. In other words, media coverage and thought leadership cannot ignore where agencies are today. PR may be required to address the fact that, among government workforces, transformation can create uncertainty.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. That one is worth a channel of its own.) trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Thinkers360

APRIL 7, 2024

His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management. My day often includes meetings with key stakeholders to discuss project progress, address any challenges that arise, and ensure alignment with government priorities.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Brandpoint

MAY 5, 2020

Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan. Q: How confident can I be that I’ll secure online media placements? A: It depends.

Brand Identity 147

Brand Identity Branding Media Content 147

ClickZ

APRIL 3, 2020

By February of 2019, social media app TikTok had reached 1 billion downloads. The approval process governing the card marked a new milestone in real-time computing being brought to fruition. The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ. Real value exchange.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. Many marketers today excel in mainstay digital channels like email and social media. The Never-Ending Evolution of Social Media. The ever-changing landscape of social media further defines the future of marketing automation.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would often show fluctuations in traffic sources that billions of online readers used to find articles or videos on media and content sites.

Traffic 94

Traffic Trends Aggregators Domain 94

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Biznology

MAY 6, 2021

There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Read the Social Media Today writeup here , or download the full report here. And you may even want a social media governance tool like Brandle. Let’s dive in.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. More social media consumption was one answer, with Facebook and Youtube heading the list.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Zoominfo

FEBRUARY 10, 2021

To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. Figure 1 : There is a noticeable dip in product launches for medium-sized companies.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Biznology

JANUARY 21, 2021

We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. John Clemons.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Outbrain

MARCH 19, 2020

Through our direct media partnerships, we’re very fortunate to be able to access over one-third of the entire internet-connected population, providing us with a bigger picture view of the shift in consumer behavior and media consumption. Media Overload. Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends.

Trends 57

Trends Effectiveness Verticals Media 57

Convince & Convert

JANUARY 19, 2016

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Image via Unsplash.

Rules 162

Rules Social Media Media Television marketing 162