Paul Gillin

MARCH 13, 2012

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. Misperception: Emerging markets are extremely cost-sensitive. Misperception: The principal appeal of emerging markets is growth. researcher.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. His advice to social media marketers: “Think big. “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 1, 2013

The decline shows the job market continues to strengthen. The July figures are typically volatile as the government has a difficult time adjusting for seasonal layoffs in the auto industry. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid' Here’s a typical example from an Aug.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

DECEMBER 18, 2012

One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 19, 2011

None is very appealing, but a customer-driven market doesn’t permit the luxury of spending your way out of trouble. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

AUGUST 29, 2012

The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” Even absolution from the government watchdog hasn’t convinced critics.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50