Remove government
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Kids and keyboards don’t mix for social media managers

Biznology

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. And yes, they have an official Twitter account, @US_Stratcom.

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The average enterprise uses 91 marketing cloud services

chiefmartech

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Our loss of independence is not only from government. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs? Share your opinion in the comments below or with me on Twitter. In America, we relish our freedom. About Eric Wittlake.

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. We will have to wait and see.

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Don’t be a Dinosaur! 3 Social Media Governance Must-Dos for Companies of Any Size

Biznology

The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider. So whether you’re a single-location mom and pop enterprise or a huge global corporation, maybe these governance tips will help. Here are my top three: 1.

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

Unbounce

Faster delivery of your content, for one thing. The end of waiting altogether, maybe. Ultimately, AMP can result in a significant uptick in traffic and improved conversion rates overall. So, naturally, every marketer is planning to adopt it in 2019, right? record scratch*. Wait, wait, I can explain. Want more insights about page speed? No thank you.

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Grow Your Wiki

Buzz Marketing for Technology

governance. government. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. global city.

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