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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. The outcome? Sensitive customer data stays private, and customers stay satisfied.

Lock-In 59
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Kids and keyboards don’t mix for social media managers

Biznology

So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. But on Sunday, March 28, this official government account tweeted a line of complete gibberish: “;l;;gmlxzssaw.”. It might be time to change your passcode and lock your child out.

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

government’s Competition and Markets Authority. Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. CMA report. Why we care.

Amazon 101
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Weak Governance Wastes Intent Data

Aberdeen

Data governance has never been the highest priority on any tech leaders’ to-do lists. And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. Analytics User Satisfaction Hinges on Data Governance. Providing data on 12.8 billion web pages; 3.7

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HubSpot’s October releases: A manager’s guide

Martech

In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. Improved governance enhances security, data and reporting. Only Super Admins have access to edit these locked deals, while other users may have read-only access.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

In every interaction, governance policies and permissions are enforced to ensure only those with clearance have access to the data. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI. Why is this important? They simply disappear.