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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Today, the DUNS database includes over 300 million entries for businesses around the world, and is in active use by governments and global organizations. Invented in 1963, the DUNS is a system that assigns a unique, nine-digit number to each business entity. In the realm of acquisitions though, they haven’t made a strong showing.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Government, Armed Services, Education. • Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting. • Kevin Jones – Social Media Manager at NASA / SAIC. • Scott McIlnay – Director, Emerging Media Integration, Dept.

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How to take a contacts-only approach to CRM

Capstone Insights

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t. But I digress.

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How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. Only through a centralized program can this be defined, governed and implemented. I’m not perfect!

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. This choice of data storage is definitely desirable to larger companies, especially when corporate compliance or government policies require such.

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My online influencer research and engagement process

Biznology

Finally, I go over to Google and do simple searches like “top government intelligence blogs” or “top mommy blogs” or “top government twitter profiles” and stuff like that.