Only B2B

AUGUST 3, 2020

In today’s business world, companies have a variety of options to generate leads from, for their businesses. Some of the famous methods used by companies are Telemarketing, Email Marketing, Direct Mail, Social Media Marketing & Referrals. Must Read: 5 Effective Ways To Generate Leads Via Telemarketing. List Building.

Telemarketing 147

Telemarketing Lead Generation Work Management Generation 147

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads. Government.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

FEBRUARY 26, 2024

government of wanting to punish it for being more successful than its competitors. Department of Justice, which has accused it of unlawfully monopolizing the search market. SA360 is a platform for managing large search marketing campaigns across multiple search engines. Google accused the U.S. antitrust law. antitrust law.

Paid Search Agency 99

Paid Search Agency Google Companies Mobile Advertising 99

Vision6

DECEMBER 17, 2023

The answer is high-quality leads. Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. What makes a lead high-quality?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. For mid-market companies with 501-2,500 employees, it’s 245 apps.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. How well does email drip marketing work? Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. The copy in drip marketing needs to be sharp yet sincere.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

ClickZ

OCTOBER 23, 2020

AI in marketing implies the usage of customer data, machine learning, automation and other computational concepts to predict consumers’ actions. It helps marketers to easily segment the consumers and further breakdown data to create customized content for their audiences. As per PwC, AI will contribute up to US$15.7

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Without them, your lead pipeline will run dry. Demand and lead generation are the lifeblood of any growing company. Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Thinkers360

APRIL 7, 2024

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation. Human content still leads in terms of engagement and SEO performance.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Biznology

DECEMBER 18, 2017

When these fundamental technologies change, that can change the leading companies. The 20th century was governed by mass market products. Mass market communication was used to sell these to everyone. To take the lead, add people-first technology and grow its many relationships. Stage 2: Scale to high value.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

OCTOBER 29, 2020

A Governance Fellow of the National Association of Corporate Directors, Jen is currently on the board of KQED and on the advisory boards of How Women Lead, How Women Give, and Miracle Messages.

Public Relations 194

Public Relations Enterprise Management Consulting Social Media 194

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Gating the White Paper.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

SalesIntel

SEPTEMBER 14, 2023

Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

Marketing Insider Group

AUGUST 9, 2021

If you lump copywriting into a job description for someone who isn’t specialized to create content that converts, you risk losing leads and ultimately hurting your sales results. A quick look at the issues B2B buyers have with marketing content shows how important it is for content to be relevant, direct, and targeted to the customer needs.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Specific capabilities.

Marketing AI 129

Marketing AI Enterprise Management Marketing Management Generation 129

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Without them, your lead pipeline will run dry. Demand and lead generation are the lifeblood of any growing company. Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 91

Digital Asset Management Industry CMS Transparency Work Management 91

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? Connect to any data or system, wherever it resides, with security and governance built in. That starts with the right tools to pull together your data with security and governance built-in.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

LeanData

DECEMBER 16, 2021

During the recent webinar, The ROI of Lead Routing for High-Growth Enterprises , LeanData and its community of revenue team professionals was honored to hear part of the Alation growth story from Krishna Shah , senior marketing operations manager at Alation. Newly minted “unicorn”. From there, she started building. Fast-forward 3.5

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

Salesforce Marketing Cloud

JANUARY 5, 2022

I asked five Salesforce industry experts to share their observations on market motions that continue to gain momentum from the past two years of rapid learning and growth, as well as emerging trends that are poised to define the year ahead. Stakeholders increasingly expect businesses and governments to focus on ESG excellence.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Oktopost

OCTOBER 26, 2023

By enabling employees to communicate the institution’s value proposition through their personal networks, financial institutions can expand their reach and tap into previously inaccessible markets. The platform also features governance roles and permissions, enabling your business to limit who has access to which social media data.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Register free.

Digital Asset Management 113

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 113

Martech

DECEMBER 19, 2023

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. hit the marketplace neither consumers nor governments were as concerned about individual privacy rights.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Conversion Ads 112

Martech

DECEMBER 27, 2022

Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Siloed departments, where marketing, data and engineering all might as well exist on different planets. Testing against hypotheses eliminates anecdotal noise.

ROI 131

ROI Process Personalization Lead Ranking 131

Salesforce Marketing Cloud

JANUARY 2, 2024

Where to start your AI implementation In my role leading Salesforce Professional Services, I speak with business leaders around the world who are facing this challenging question. When AI can be used for anything from sales to customer service to marketing to backend code development, choosing where to start can feel overwhelming.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. However, while Oktopost archives content, it is not a dedicated risk management solution.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Belkins

FEBRUARY 8, 2021

In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. How to use the automated program with predictive lead scoring? What is predictive lead scoring? What is predictive lead scoring? What can you foresee with predictive lead scoring?

Lead Ranking 58

Lead Ranking Lead Scoring Sales Qualified Leads Leads 58

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 106

Top of Funnel B2B Marketing Content Marketing B2B 106

Martech

JULY 12, 2023

As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. All this enhancement and collaboration happens in a privacy-friendly, neutral environment, with a contract governing what each participant can and can’t do with additional data.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Advertising Agencies 92