Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It helps increase lead conversion rates while decreasing the overall cost per lead. It also helps marketing become a more predictable and measurable revenue producing function.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Vision6

DECEMBER 17, 2023

The answer is high-quality leads. Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. What makes a lead high-quality?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Document your Governance Standards.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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Planning Analytics Enterprise Management Work Management 322

ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Number of State and Local Government Community Hospitals. Thanks, Jim!

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads. Government.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Martech

FEBRUARY 22, 2024

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Get MarTech! In your inbox.

Marketing AI 93

Marketing AI Marketing Automation Services Word of Mouth CPA 93

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SalesIntel

SEPTEMBER 14, 2023

Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

LeanData

DECEMBER 16, 2021

During the recent webinar, The ROI of Lead Routing for High-Growth Enterprises , LeanData and its community of revenue team professionals was honored to hear part of the Alation growth story from Krishna Shah , senior marketing operations manager at Alation. Newly minted “unicorn”. From there, she started building. Fast-forward 3.5

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

Biznology

DECEMBER 18, 2017

When these fundamental technologies change, that can change the leading companies. The 20th century was governed by mass market products. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products. Start disrupting and leading a people-first digital Earth.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Customer Experience Matrix

AUGUST 22, 2013

One of these categories is systems for B2B lead scoring. Like the others, Infer builds a proprietary database of pretty much every company on the Internet by scanning Web sites, blogs, social media, government records, and other sources for company information and relevant events.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

TrustRadius Marketing

FEBRUARY 4, 2020

Here are 7 must-attend marketing events in 2020 that are the right fit for mid-to-senior level marketing professionals who want to improve their marketing automation strategy. These marketing events are listed in order of date. Adobe Summit. Date: March 29- April 2. Location: Las Vegas, NV.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Biznology

SEPTEMBER 11, 2017

Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Build and lead a prosperous, people-first planet that includes everyone, and helps everyone switch from decline and growing weaknesses so they can join you in the lead. economy is rigged.

Cable 169

Cable Class Mobile Advertising Amazon 169

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. We recommend all marketers consult with legal counsel on how best to fully comply with GDPR.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

ANNUITAS

MAY 5, 2020

It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. What marketing automation platform is currently in place, and how well is it working?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

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Marketing Automation Services Marketing Management Marketing Automation Service 195

Lake One

MARCH 24, 2020

Over the last decade, lead generation for manufacturers and industrial organizations has transformed. As the modern economy evolves – manufacturers and industrial firms may find themselves wondering how to get more sales opportunities in a quickly changing sales and marketing environment. Leverage marketing automation and CRM.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

ANNUITAS

OCTOBER 31, 2023

Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. Many of these platforms have been quick to announce they have ‘added AI.’

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

NuSpark Consulting

JULY 13, 2016

The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. However, many are still missing the boat when it comes to using social platforms to nurture those B2B leads. Who Can Nurture B2B Leads?

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Salesforce Marketing Cloud

AUGUST 21, 2023

Buyan Thyagarajan , Principal, Eigen X “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns. I believe most of the campaign process, from lead generation to final customer message, will be led by generative AI.” I could see a decrease in our turnaround time.”

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Hubspot

JUNE 18, 2021

For instance, sales teams often use customer relationship management (CRM) software to track their interactions with clients and prospects while marketing teams use marketing platforms and automation tools to generate leads. It can also lead to duplicate information, leading to dirty data.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

Martech

DECEMBER 11, 2023

Specify your goals or objectives by answering the question, “What are you hoping to achieve by integrating marketing and technology?” Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. By specifying your industry or target audience, you can get a more relevant response.

Marketing AI 107

Marketing AI Marketing Automation Services Work Management Marketing Management 107

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Q: Modern Marketing requires “measurements that matter” and ABM is certainly not unique.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges. The key challenges I’ve noted include.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Modern B2B

NOVEMBER 13, 2023

Common areas of technical debt in marketing I’ve tried to keep this broad, rather than specific to a particular platform since marketers use at least 5-10 marketing platforms on a daily basis – and technical debt will apply to pretty much all of them. Automations can apply to actions, workflows, processes or flows.

Work Management 52

Work Management Template Advertising Agencies Paid Search Agency 52

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

Work Management 102

Work Management Marketing Automation Services Marketing Management Marketing AI 102

Martech

JULY 16, 2021

Must-haves included information on lead scoring and lead management and a data dictionary. Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. The assessment was led by M.H. Lines, CEO of Stack Moxie.

Marketing Automation Services 125

Marketing Automation Services Marketing Management Vendors Lead Ranking 125

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Sales and Marketing Automation. Because sales and marketing operate from the same customer data set, marketing operations individuals should be familiar with sales force platforms such as HubSpot, Marketo, and Salesforce.

Paid Search Agency 106

Paid Search Agency Planning Ad Building Enterprise Management 106

The ABM Agency

FEBRUARY 27, 2024

This stage is characterized by the strategic use of data and technology to automate and refine ABM processes, ensuring a highly targeted and efficient approach to engaging key accounts. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Martech

JANUARY 3, 2022

The model was further expanded to acknowledge the role of managers who oversee the breadth of marketing and marketing operations. What does marketing operations do? Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Highly recommended! Hats off: Marketo is well-established there now. This guy knows his stuff.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166