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The role of governance: Successful customer journey operations

Martech

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

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Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S. Google accused the U.S.

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Rethinking content governance in the era of generative AI

Martech

Either train content/creative leads on how to use their marketing automation platform or design a content operations flow where those colleagues “stayed” in their native platforms and produced copy/assets. The post Rethinking content governance in the era of generative AI appeared first on MarTech. But teams had to make a choice.

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Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance

Biznology

If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks. Just getting started with social media governance?

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM.

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How We Learned To Stop Worrying and Love Social Media Governance

Biznology

If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss, or in the most serious cases, WTF outbreaks. Fortunately, you are not alone, and help is available.

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Why Data Governance Matters

MSI Global Talent Solutions

Making marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. In fact, it’s estimated that 40% of digital media spend is ineffective*.