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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Do they all have the same interest in ANY message delivered through ANY channel? Usually, they are your constituent groups/stakeholders, as those who have a vested interest in your company and can either affect or be affected by your operations and business performance. Are they the general public? Of course not.

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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Low-code development platforms (LCDP), also known as low-code application platforms (LCAP), offer frameworks with a graphical user interface (UI). This UI is a common staple in modern software today. You would recognize it as a drag-and-drop interface. With software like LCDPs, non-programmers create enterprise-grade apps.

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Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

There are legitimate reasons people are apprehensive about it, just like there are fantastic reasons to implement it for your company. Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . What is a Low-Code Development Platform? You won’t need any programming knowledge for software development in these applications.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

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How to Market Content to Gen Z in 2022

ClearVoice

With such a large digital hand in the consumer industry, learning to appeal to their likes and interests is not only recommended but crucial to seeing marketing growth. Gen Z consists of people born between 1997-2012 and this generation is already making a big impact in terms of buying choices. In particular, TikTok and Instagram Reels.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Then, keep it human. 2) Mattermark: Raise the Bar. What It Does Well.