KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events. The Need for More Accurate Marketing Data.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

EveryoneSocial

JUNE 11, 2019

Each has their own unique story, strategies, and reasons for focusing on social media and employee advocacy. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Customer Experience Matrix

AUGUST 18, 2016

ABM Process System Function Key Sub-Function Comment Identify Target Accounts Assemble Data External Data Vendors gather data from the Internet, private, and government sources (“public” sources) and purchase it from other vendors (“commercial” sources).

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120