Remove government help organic
article thumbnail

The intersection between AI and Product Marketing with Sean Broderick

Oktopost

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Episode Summary.

CPO 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Social Media Governance?

Oktopost

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How do you define social media governance?

article thumbnail

Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Most importantly, it also helps your institution stay compliant with industry regulations.

article thumbnail

4 areas of martech with ethical concerns

Martech

Of recent concern is wellness service data collection that entices individuals and governments looking for evidence of illegal abortions , in which opportunities for out-of-context misunderstandings abound. Its owner, ByteDance, has strong ties to the Chinese government. This has made many other governments wary.

Ethics 93
article thumbnail

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. She explores why content creation is helping her team thrive in reaching and engaging potential partners. Help us get the word out! Catch all episodes here.

article thumbnail

Tim Parkin: Spotlight on the expert

Martech

Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. And from that I helped out a lot of companies. Tim Parkin is a marketing consultant and advisor.

Web 2.0 85