Marketing Insider Group

NOVEMBER 10, 2020

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area.

Planning 328

Planning Analytics Enterprise Management Work Management 328

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene? This is where data hygiene comes into play.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Biznology

FEBRUARY 12, 2021

If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks. Fortunately, you are not alone, and help is available.

Consulting 197

Consulting Social Media Conversion Media 197

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Whether you’re baffled by data analytics or a veritable pro at Tableau Vizzes (that’s Tableau-speak for “data visualizations”), one thing is for sure: Data is for everyone, and we’re here to help you learn Tableau skills on Trailhead, Salesforce’s free online learning platform. Tableau helps people see, understand, and act on data.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. Governance. First, what is AIOps?

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Removing data silos helps ensure that teams can access the metrics that matter for them, and leaders can see how everyone’s efforts line up with broader initiatives.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Biznology

DECEMBER 21, 2020

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. One of the more compelling factors influencing how we define mission-driven organizations is focus. Blurring Boundaries.

Organization 186

Organization Paid Search Agency Planning Pricing 186

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

As an IT leader, you’re already feeling the pressure to pivot to an AI-led approach across your organization. But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? Leading IT organizations are already transforming to accommodate the latest AI trends.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Salesforce Marketing Cloud

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 79

Digital Asset Management Industry CMS Transparency Keywords 79

Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Thinkers360

APRIL 7, 2024

Leveraging my experiences and insights, I provide invaluable guidance to help mentees overcome obstacles, seize opportunities, and achieve their professional goals. My day often includes meetings with key stakeholders to discuss project progress, address any challenges that arise, and ensure alignment with government priorities.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

CPO 145

CPO B2B Thought Leadership Transparency Brand Identity 145

Martech

JANUARY 22, 2024

banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. It’s data that’s going to help make a better decision on your profile by filling in the gaps with the right data that’s customized for your profile,” said Shakti.

Marketing AI 107

Marketing AI Ethics Ideal Customer Profiles Profiling 107

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. Algorithms.

Marketing AI 111

Marketing AI Planning Work Management Paid Search Agency 111

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. is the lifeblood of your organization. There are other issues. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Take the survey

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

SmartBrief - Marketing

JANUARY 22, 2024

Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. The availability of advanced large language models and user-friendly applications has made AI more accessible, forcing adoption even in laggard organizations.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for. More technology.

Privacy 98

Privacy Ad Building Work Management Marketing Management 98

Contently

JANUARY 3, 2023

For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Sprout Social

MARCH 19, 2024

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? What are AI insights?

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

Webbiquity

APRIL 14, 2022

This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments. How Governments Use the Dark Web for Good. Governments will use the Dark Web for legitimate purposes, such as sharing classified information. Dark Web Scans Can Help You Protect Your Information.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. What is the Smarsh integration?

Marketing Management 62

Marketing Management API Barriers Ideal Customer Profiles 62

Biznology

APRIL 14, 2021

Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Episode Guest.

Brand Identity 104

Brand Identity Branding Advertising Agencies Consulting 104

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? This calculator was developed by the Financial Times and helps you to understand how valuable the information is that you possess. To help foster better relationships with your partners?

Lead Scoring 112

Lead Scoring Lead Ranking Tips Work Management 112

illumin

NOVEMBER 13, 2023

On October 30 2023, President Joe Biden issued an Executive Order to help regulate the development and use of artificial intelligence (AI) in the United States of America. The order highlights AI as promising, but not without its risks and aims to mitigate and manage those risks for both citizens and the government.

Marketing AI 93

Marketing AI Order Paid Search Agency Advertising Agencies 93

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Help us get the word out! Catch all episodes here. Episode Summary.

Social Media 86

Social Media Media Peer-to-peer Transparency 86

Salesforce Marketing Cloud

DECEMBER 7, 2023

By applying The Five Elements Framework, organizations can confidently start their implementation journey. We’re sharing concrete examples of ways organizations can quickly integrate AI into their operations. We’re sharing concrete examples of ways organizations can quickly integrate AI into their operations.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Martech

NOVEMBER 13, 2023

In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. A feedback loop is like a system that takes important information and data points and then organizes it in a way that makes it useful for your team or the tools you use. This is where agility comes into play.

Planning 99

Planning Work Management Act-On Organic Leads 99

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Marketing AI 92

Oktopost

OCTOBER 26, 2023

Most importantly, it also helps your institution stay compliant with industry regulations. Put Compliance at the Heart of Your Employee Advocacy Program Navigating social media regulations is vital for financial services organizations, given the potential legal and financial implications of non-compliance.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

DECEMBER 27, 2022

Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. To make it even more challenging, some organizations have all of the above. Two big pieces are a feedback loop and governance over the process.

ROI 131

ROI Process Personalization Lead Ranking 131

Seismic

JANUARY 30, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

But the success of AI depends on an effective data strategy, data governance, and security. You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. It’s no secret that AI is already transforming industries.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105