government help organic 
Chris Koch
SEPTEMBER 15, 2014
If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. Perhaps it has to do with the flexible style of governance that has been in place since the beginning. They don’t want duplicative or conflicting messages coming from different parts of the marketing organization.
Chris Koch
MAY 14, 2010
Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.
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Chris Koch
APRIL 8, 2011
We could all use some way to gauge our progress, especially in large, dispersed companies and marketing organizations. Here’s my take (I hope you will help me with your thoughts). Basic social media governance has been established. The organization views social media as important to relationship building. Do you agree?
Chris Koch
JUNE 5, 2009
They expected Ford to respond immediately to their requests for help. Marketers need to persuade the marketplace through the media that the crisis is being dealt with professionally and properly and there is clarity around the governance of the organization. Scope of response.
Chris Koch
MAY 5, 2014
What has kept musicians and inventors in the basement for all those years wasn’t the promise of financial reward (though that certainly helped), it was that the costs of producing and distributing the thing they wanted to do were just too high for them to bear on their own. The artists are simply continuing to suffer just as they always have.
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