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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Some of organizations provide information at no charge but do check their citation policies. Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Consumer-centered companies invest in trusted research to help them understand and engage shoppers.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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The role of governance: Successful customer journey operations

Martech

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision. How did your integration effort help the last marketing campaign? Part one can be found here.

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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

I looked back and saw the reference that more than a quarter century had passed since the term “business intelligence” (BI) became mainstream in the lexicon of IT and marketing organizations. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

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Data Hygiene Best Practices

SmartBug Media

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene? This is where data hygiene comes into play.