Trending Sources

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.

4 Guidelines For Prospecting Into State And Local Governments

Sales Prospecting Perspectives

Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks. Below are a few helpful hints I’ve found while prospecting into the DMV and other state and local government agencies. Mapping the Organization. Due to tight budget constraints, a large trend for many government agencies is to consolidate resources into one central department. RFPs are a great way to learn about initiatives of a state or local government. I’ve never enjoyed dealing with the DMV. Know the rules- RFPs. Budget and Timeline.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

James brings unique understanding of CMO’s  marketing investment and budgeting challenges, which is what Allocadia helps marketers with.  Allocadia helps marketers simplify marketing budgets, measure marketing ROI, and enhance visibility into global marketing performance. . The post James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization?

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. To help you narrow down your search, my colleague Lauren Hintz combed through these syllabi for the 11 most intriguing books on HBS students' required reading lists. My last tip here? Keep it local.

Content Methodology: A Best Practices Report

an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add. The studio helps unify the company around a.

5 Ways Twitter is changing the world (despite what the critics say)

grow - Practical Marketing Solutions

There is no question that the Arab Spring movement was organized through hashtags. It unified a disparate group of strangers and propeled revolutionary activities that always seemed to be one step ahead of the government. The post 5 Ways Twitter is changing the world (despite what the critics say) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How Abraham Lincoln Can Help You Build A Better Team

Modern B2B Marketing

Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. While forming an elite force like Lincoln’s may seem like a daunting task, keep in mind that anything that helps you grow will feel uncomfortable at first. Crash Course in History.

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Why Companies Don’t Market to Their Customers

ANNUITAS

This was a significant statement that would have major impact for the organization.  In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.  If this is true, then why are so many organizations so bad at doing this?  Lack of Data Governance.

Five tips to turn social media mistakes into customer advocacy

grow - Practical Marketing Solutions

Social media has the power to magnify mistakes and mistakes can happen to even the most social media-savvy organizations: (Image courtesy of Mashable ). The charity’s quick-thinking actions helped to turn a marketing slip into a fund-raising opportunity, thanks to a generous brewery! By Ekaterina Walter, {grow} Community Member. Perception = brand. 2) Have the right people in place.

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

This is compounded by the fact that due to the already restrictive algorithms and the plethora of content in the News Feed daily, many Facebook pages’ organic reach is down to only 6.15% in February 2014 (If you have 1000 ‘Likes’, your posts will only make it into the News Feeds of 61 users). By Kate Prince, {grow} Community Member. hacker starts an online rumor about a place crash. Read on.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. But, many marketers don’t know how to proceed or how to organize their efforts. Your governance board should be made up of various stakeholders throughout your organization that have an interest in your social media strategy.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The Advantages of Having a Visible Expert on Staff.   For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Bottom line?

1

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The Advantages of Having a Visible Expert on Staff.   For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Bottom line?

1

Why Don’t We Market To Our Customers?

ANNUITAS

This was a significant statement that would have major impact for the organization.  In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.  If this is true, then why are so many organizations so bad at doing this?  Lack of Data Governance.

PayPal Updates Crowdfunding Policies to Help Nonprofits and Entrepreneurs

Hubspot

The shift for entrepreneurs to get ideas funded online has opened up a new market for innovation, and changed how organizations raise funds and awareness for their mission. Most recently, PayPal announced an update to their crowdfunding policies to protect consumers and help minimize freezing campaign funds for both nonprofits and entrepreneurs. Government issued photo ID.

FAQ 18

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** It draws from Web information, government lists, and similarity to the client’s current customer base. That’s why scanning the Internet to find new prospects is such an exciting opportunity.

Domain name registration strategy

Biznology

ICANN, the governing body of all Internet addresses (domain names), requires every domain name registrar to maintain a publicly-accessible WHOIS contact information directory for all registered domains. Organic Search Reputation Management Search Marketing Domain name Domain name registrar Domain Name System Domain privacy Google ICANN Top-level domain WHOIS whatisyourcompany.com.

How to clean up a cluttered website? Content analytics is the answer

Biznology

And govern your site going forward to ensure that you don’t create duplicates in the future. Once you have an audit, how do you govern new content creation? Building a strategy: Once you have an audit, the main way to govern content is to let the data answer your questions for you. In IBM, we use two primary tools to help us with auditing: Covario and Acrolinx IQ.

Why you should consider centralizing your search keyword lists

Biznology

Its technology and expertise help the organizers run the tournament. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Perhaps even more  challenging will be to scale to the inter-event organic efforts.

Innovate or Die; Actions IT Solution Providers Can Do To Help IT Leaders Meet the Number One Challenge for 2012

The ROI Guy

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Most IT organizations have 70 percent or more of their time, money and mindshare locked into reliability, keeping things going,” said Tina Nunno, vice president and distinguished analyst at Gartner. Yet demands for game changing IT capabilities are growing every year.

2 Challenges to Keyword Collaboration

Biznology

In particular, I will begin with the challenges involved in sharing keyword research and governance across multiple related websites. I’ll delve into challenges related other digital assets (press releases, advertising, social, etc.) in the end-to-end marketing and communications workflow in future posts. Image via CrunchBase. page 139). Cultural Issues. In practice, it’s not.

Who Should Write Your Corporate Social Media Policy?

Webbiquity

Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters. Inside virtually any modern organization, most employees are already active in social networking (even if not “officially&# for work-related purposes), they sincerely want to help the organization succeed, and they don’t want to lose their jobs. Marketing. Nothing more. Do what we say. Legal.

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Tom Pisello

Cloudy Forecast - Companies are looking to the clouds to help them improve IT efficiency and effectiveness, in particular overcoming the heavy operational commitments of legacy architectures / services. Today only 3% of organizations have the majority of their IT in the cloud / SaaS, but in as little as four years, Gartner expects 43% of organizations to have their IT in the cloud.

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

The high volume of content facing B2B marketers has created a few new habits to help them manage this surge. The key is for organizations to agree upon some common approaches and principles within the enterprise (note: this is not an easy task to accomplish). Content needs to be governed the same way you would govern IT or Marketing in order to get the best outcomes for all.

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

WindMill Networking

I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community. 

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. Byron also explained how the team used that insight to create six primary customer personas based on whom the organization would likely want to target. Here’s the list the team created: Military/Government (Planning & Strategy). Step #1. Step #2. Step #3.

Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year

Hubspot

The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation. Voting will be open to over a million of our social followers until December 22 , and the winning organization will be granted a free one-year subscription to our Nonprofit Advantage product , so that we can do the inbound marketing work for them!

Six ways that marketing needs to lead the organization in social media

Chris Koch

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. Therefore, the marketing group is becoming the default center of social media, right? I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. The entire organization needs to get involved in social media and marketing needs to lead that effort. Governance. Now what do we mean when we say that? But think about it.

The Value of Organizational Culture

ANNUITAS

So much has been written about the importance of culture in an organization. Last week we held our annual sales kick-off that brings our fast-growing organization together for a few jam-packed days of learning, collaboration and a little fun, too. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs.”

3 Keys to Effective Inter-Organizational Partnerships

ANNUITAS

The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional. In business, boundaries are important as well because they help us achieve focused effort and extreme productivity.

Who cares about marketing data?

Marketing to Business Executives Blog

But still that is mechanics — can’t be ignored but not the source of the real value to the company.  It is time for marketing to set its sights on growth and provide credible information to the rest of the organization on customers, markets, and competition. Approach this like any other project — understanding what other departments are trying to accomplish and then providing information that helps them do that better, faster, more easily, more expertly.  B2B marketer's job Business management Governance of the marketing function Marketing measurement

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. ——– Technology 2) Here's how Canadian Municipal, Provincial and Federal Governments Will Fuel Innovation. What key issues are facing marketing and security leaders today?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. ——– Technology 2) Here's how Canadian Municipal, Provincial and Federal Governments Will Fuel Innovation. What key issues are facing marketing and security leaders today?

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Those buyer personas that you have diligently detailed to hyper-personalize your offering and content marketing are not helping you to avoid call screening or ad blocking or helping to improve your email open rates, according to Shawn Fergus [ Twitter ] who asks “ Are Buyer Personas Dead ?”  . Technology 3) Governments Challenged to be More Flexible and Less Risk Averse.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. Sometimes, though, the right environs and context can help thaw a prospect or key contact enough to make some fact-finding easier. But before that happens, exercise a little humility and respectfully inquire with all levels of the organization.

The Evolution of Account-Based Marketing

Act-On

One anecdote I recall was a contract for a large US government entity. It was an account plan to upgrade the entire organization to the next version of Windows – literally millions of licenses. and other details to help accelerate the marketing/sales cycle by getting your message to the right person (whoever that person may be). The time involved was enormous. Thanks, Susan.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Furthermore, the marketing operations role has an opportunity to grow marketing’s stake in the organization. That’s why we created this series. Attribution.

CRM 67

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

But knowing the rules can keep you ahead of the game, and help you venture into new marketing areas in these strict fields. Restrictive regulations: Due to several factors, including the sensitive nature of the product they provide, pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. Pharmaceuticals. But why?

How to Develop an Effective Naming Architecture

CMO Essentials

In practice, it enables an organization to guide the naming of its capabilities and offerings so that customers can readily understand what is being offered. . Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings.

From Challenger to Transformer

The ROI Guy

Digital Transformation Hierarchy, a progression from information governance, to digitization, to business process transformation, and ultimately business model disruption. Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. Think Uber or AirBnB.

Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

Cadence and governance continue to challenge marketing tech. That’s where marketing technologists are particularly helpful as an integral part of the team. There are in particular three fundamental building blocks of marketing tech that are often overlooked: vetting, procurement, and governance. Bring on the platform age. It’s a spectacularly fertile field. appeared first on.

Email Deliverability: What’s Coming in 2016?

Act-On

Here’s what you need to know to be prepared: Engagement Helps Deliverability. One of the key helpful strategies to implement is staggering the way in which the engaged and unengaged recipients are sent to. Authentication helps Deliverability. Only the government and/or ISP can do so.). The key items to be mindful of going into the New Year are: Engagement. Security.

How culture breeds commitment

Biznology

The theme was building a trustworthy organization and the importance of corporate culture to that goal. It’s no longer governments; they’re dysfunctional.”. Unlocking the passion and purpose of people in your organization is the best way to build trust in your business”. Social media has no tolerance for hierarchy, but organizations are all about hierarchy. — Boyd.

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