Trending Sources

What is a Content Governance Board—And Why You Need One

Kapost

Then you should consider appointing a Content Governance Board (CGB). A CGB is a team comprised of a leader from each marketing function within the company, or, at larger companies, within a specific business unit. Ultimately, the CGB is responsible for: Setting annual marketing priorities and making them highly visible at all levels of the marketing organization. Of course it would!

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.

7 key roles in digital marketing

Biznology

But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. As such, we are experts in our areas, while the teams we help have no such expertise. Content strategists don’t just help you create better content, they help you create less of it.

4 Guidelines For Prospecting Into State And Local Governments

Sales Prospecting Perspectives

Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks. Below are a few helpful hints I’ve found while prospecting into the DMV and other state and local government agencies. Mapping the Organization. Due to tight budget constraints, a large trend for many government agencies is to consolidate resources into one central department. RFPs are a great way to learn about initiatives of a state or local government. I’ve never enjoyed dealing with the DMV. Know the rules- RFPs. Budget and Timeline.

How Trump’s brand positioned itself for victory

Biznology

corruption in government, Wall Street, the political system, etc.) He was certainly unqualified for office as he had no experience in government, but this became an advantage for many white middle-low income voters who still make up the bulk of population and are more likely to vote. Similar populous emotions proved to be relevant here and helped carry Trump to victory. 5.

5 Ways Twitter is changing the world (despite what the critics say)

grow - Practical Marketing Solutions

There is no question that the Arab Spring movement was organized through hashtags. It unified a disparate group of strangers and propeled revolutionary activities that always seemed to be one step ahead of the government. The post 5 Ways Twitter is changing the world (despite what the critics say) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Why don’t more marketers use keyword research?

Biznology

So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. Organic search effectiveness (ranking, referrals minus bounces). All kinds of data living together.

Why Companies Don’t Market to Their Customers

ANNUITAS

This was a significant statement that would have major impact for the organization.  In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.  If this is true, then why are so many organizations so bad at doing this?  Lack of Data Governance.

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. “The sheer impact it has had on—not only engagement—but also on the way the organization thinks, has been both impressive and really positive.” Eighteen months ago, Barclays UK decided it was time for a change.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. But, many marketers don’t know how to proceed or how to organize their efforts. Your governance board should be made up of various stakeholders throughout your organization that have an interest in your social media strategy.

Five tips to turn social media mistakes into customer advocacy

grow - Practical Marketing Solutions

Social media has the power to magnify mistakes and mistakes can happen to even the most social media-savvy organizations: (Image courtesy of Mashable ). The charity’s quick-thinking actions helped to turn a marketing slip into a fund-raising opportunity, thanks to a generous brewery! By Ekaterina Walter, {grow} Community Member. Perception = brand. 2) Have the right people in place.

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

This is compounded by the fact that due to the already restrictive algorithms and the plethora of content in the News Feed daily, many Facebook pages’ organic reach is down to only 6.15% in February 2014 (If you have 1000 ‘Likes’, your posts will only make it into the News Feeds of 61 users). By Kate Prince, {grow} Community Member. hacker starts an online rumor about a place crash. Read on.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** It draws from Web information, government lists, and similarity to the client’s current customer base. That’s why scanning the Internet to find new prospects is such an exciting opportunity.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The Advantages of Having a Visible Expert on Staff.   For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Bottom line?

Why Don’t We Market To Our Customers?

ANNUITAS

This was a significant statement that would have major impact for the organization.  In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.  If this is true, then why are so many organizations so bad at doing this?  Lack of Data Governance.

Domain name registration strategy

Biznology

ICANN, the governing body of all Internet addresses (domain names), requires every domain name registrar to maintain a publicly-accessible WHOIS contact information directory for all registered domains. Organic Search Reputation Management Search Marketing Domain name Domain name registrar Domain Name System Domain privacy Google ICANN Top-level domain WHOIS whatisyourcompany.com.

PayPal Updates Crowdfunding Policies to Help Nonprofits and Entrepreneurs

Hubspot

The shift for entrepreneurs to get ideas funded online has opened up a new market for innovation, and changed how organizations raise funds and awareness for their mission. Most recently, PayPal announced an update to their crowdfunding policies to protect consumers and help minimize freezing campaign funds for both nonprofits and entrepreneurs. Government issued photo ID.

FAQ 16

How to clean up a cluttered website? Content analytics is the answer

Biznology

And govern your site going forward to ensure that you don’t create duplicates in the future. Once you have an audit, how do you govern new content creation? Building a strategy: Once you have an audit, the main way to govern content is to let the data answer your questions for you. In IBM, we use two primary tools to help us with auditing: Covario and Acrolinx IQ.

Why you should consider centralizing your search keyword lists

Biznology

Its technology and expertise help the organizers run the tournament. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Perhaps even more  challenging will be to scale to the inter-event organic efforts.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Those buyer personas that you have diligently detailed to hyper-personalize your offering and content marketing are not helping you to avoid call screening or ad blocking or helping to improve your email open rates, according to Shawn Fergus [ Twitter ] who asks “ Are Buyer Personas Dead ?”  . Technology 3) Governments Challenged to be More Flexible and Less Risk Averse.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The Advantages of Having a Visible Expert on Staff.   For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Bottom line?

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Tom Pisello

Cloudy Forecast - Companies are looking to the clouds to help them improve IT efficiency and effectiveness, in particular overcoming the heavy operational commitments of legacy architectures / services. Today only 3% of organizations have the majority of their IT in the cloud / SaaS, but in as little as four years, Gartner expects 43% of organizations to have their IT in the cloud.

Innovate or Die; Actions IT Solution Providers Can Do To Help IT Leaders Meet the Number One Challenge for 2012

The ROI Guy

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Most IT organizations have 70 percent or more of their time, money and mindshare locked into reliability, keeping things going,” said Tina Nunno, vice president and distinguished analyst at Gartner. Yet demands for game changing IT capabilities are growing every year.

2 Challenges to Keyword Collaboration

Biznology

In particular, I will begin with the challenges involved in sharing keyword research and governance across multiple related websites. I’ll delve into challenges related other digital assets (press releases, advertising, social, etc.) in the end-to-end marketing and communications workflow in future posts. Image via CrunchBase. page 139). Cultural Issues. In practice, it’s not.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. The mandate for most sales organizations is, make more calls, send more emails.

Who Should Write Your Corporate Social Media Policy?

Webbiquity

Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters. Inside virtually any modern organization, most employees are already active in social networking (even if not “officially&# for work-related purposes), they sincerely want to help the organization succeed, and they don’t want to lose their jobs. Marketing. Nothing more. Do what we say. Legal.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. Byron also explained how the team used that insight to create six primary customer personas based on whom the organization would likely want to target. Here’s the list the team created: Military/Government (Planning & Strategy). Step #1. Step #2. Step #3.

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

WindMill Networking

I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community. 

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

The high volume of content facing B2B marketers has created a few new habits to help them manage this surge. The key is for organizations to agree upon some common approaches and principles within the enterprise (note: this is not an easy task to accomplish). Content needs to be governed the same way you would govern IT or Marketing in order to get the best outcomes for all.

Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year

Hubspot

The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation. Voting will be open to over a million of our social followers until December 22 , and the winning organization will be granted a free one-year subscription to our Nonprofit Advantage product , so that we can do the inbound marketing work for them!

The Value of Organizational Culture

ANNUITAS

So much has been written about the importance of culture in an organization. Last week we held our annual sales kick-off that brings our fast-growing organization together for a few jam-packed days of learning, collaboration and a little fun, too. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs.”

Who cares about marketing data?

Marketing to Business Executives Blog

But still that is mechanics — can’t be ignored but not the source of the real value to the company.  It is time for marketing to set its sights on growth and provide credible information to the rest of the organization on customers, markets, and competition. Approach this like any other project — understanding what other departments are trying to accomplish and then providing information that helps them do that better, faster, more easily, more expertly.  B2B marketer's job Business management Governance of the marketing function Marketing measurement

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. ——– Technology 2) Here's how Canadian Municipal, Provincial and Federal Governments Will Fuel Innovation. What key issues are facing marketing and security leaders today?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. ——– Technology 2) Here's how Canadian Municipal, Provincial and Federal Governments Will Fuel Innovation. What key issues are facing marketing and security leaders today?

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

It’s governed by data, optimized by metrics, and educated by a targeted strategy. And an organization doesn’t move from beginner to expert overnight. Not all organizations need to progress to stage seven. But for organizations looking to optimize, impact, and advance their strategies, this framework will show you where you are -- and where you’re headed. Where are you?

CPL 96

Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

Cadence and governance continue to challenge marketing tech. That’s where marketing technologists are particularly helpful as an integral part of the team. There are in particular three fundamental building blocks of marketing tech that are often overlooked: vetting, procurement, and governance. Bring on the platform age. It’s a spectacularly fertile field. appeared first on.

3 Keys to Effective Inter-Organizational Partnerships

ANNUITAS

The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional. In business, boundaries are important as well because they help us achieve focused effort and extreme productivity.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. Sometimes, though, the right environs and context can help thaw a prospect or key contact enough to make some fact-finding easier. But before that happens, exercise a little humility and respectfully inquire with all levels of the organization.

How to Develop an Effective Naming Architecture

CMO Essentials

In practice, it enables an organization to guide the naming of its capabilities and offerings so that customers can readily understand what is being offered. . Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Furthermore, the marketing operations role has an opportunity to grow marketing’s stake in the organization. That’s why we created this series. Attribution.

CRM 79