Trending Sources

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.

What is a Content Governance Board—And Why You Need One

Kapost

Then you should consider appointing a Content Governance Board (CGB). Ultimately, the CGB is responsible for: Setting annual marketing priorities and making them highly visible at all levels of the marketing organization. Owning and governing the content operation, and changing the approval process. Of course it would! Sound familiar? Developing a forum to escalate roadblocks.

4 Guidelines For Prospecting Into State And Local Governments

Sales Prospecting Perspectives

Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks. Below are a few helpful hints I’ve found while prospecting into the DMV and other state and local government agencies. Mapping the Organization. Due to tight budget constraints, a large trend for many government agencies is to consolidate resources into one central department. RFPs are a great way to learn about initiatives of a state or local government. I’ve never enjoyed dealing with the DMV. Know the rules- RFPs. Budget and Timeline.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

A new sort of CMO: The role of the CMO is changing, James says, with data science and marketing technology becoming a more and more important aspect of the marketing organization. James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with. James Thomas is the CMO of Allocadia. Podcast] appeared first on.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. To help you narrow down your search, my colleague Lauren Hintz combed through these syllabi for the 11 most intriguing books on HBS students' required reading lists. Business" is quite a versatile topic with many components. Keep it local.

How Abraham Lincoln Can Help You Build A Better Team

Modern B2B Marketing

Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. While forming an elite force like Lincoln’s may seem like a daunting task, keep in mind that anything that helps you grow will feel uncomfortable at first. Crash Course in History.

Help 49

The Content Marketing Brand Management Checklist

Contently

Without an efficient governance system of necessary checks and balances, two things can happen to a brand: Benign mistakes can turn into PR nightmares, or approval processes can become begrudgingly slow. It sets clear timelines and expectations for the contributors and, ultimately, helps a brand produce high-quality content faster. Is your language on brand? Is the grammar tight?

Brand 42

How social media is changing what brands stand for

Biznology

However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands. While social media may have exacerbated the politicization of many brands, it has also helped to accelerate the awareness of critical social and environmental issues, even in the investment community. Facebook , Twitter , etc.). Like this post?

How a brand audit could revitalize the Democratic party

Biznology

Although George Washington warned about the “dangers of parties,” political parties soon arose from a quarrel between Thomas Jefferson and Alexander Hamilton on how much power to grant the federal government. The Edelman trust barometer shows that the least trusted institution is government at just 40%, a new low. A thorough brand audit would help. Like this post?

Why Companies Don’t Market to Their Customers

ANNUITAS

This was a significant statement that would have major impact for the organization. In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. If this is true, then why are so many organizations so bad at doing this? How can an organization have metrics that show $400 million in revenue is within their reach, but not be able to capitalize on it? Lack of Data Governance.

Why don’t more marketers use keyword research?

Biznology

So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. Organic search effectiveness (ranking, referrals minus bounces). Needless to say, it was a lot of fun.

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. “The sheer impact it has had on—not only engagement—but also on the way the organization thinks, has been both impressive and really positive.” Eighteen months ago, Barclays UK decided it was time for a change.

Five tips to turn social media mistakes into customer advocacy

grow - Practical Marketing Solutions

Social media has the power to magnify mistakes and mistakes can happen to even the most social media-savvy organizations: (Image courtesy of Mashable ). The charity’s quick-thinking actions helped to turn a marketing slip into a fund-raising opportunity, thanks to a generous brewery! By Ekaterina Walter, {grow} Community Member. Let’s look at some examples and tips.

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

This is compounded by the fact that due to the already restrictive algorithms and the plethora of content in the News Feed daily, many Facebook pages’ organic reach is down to only 6.15% in February 2014 (If you have 1000 ‘Likes’, your posts will only make it into the News Feeds of 61 users). By Kate Prince, {grow} Community Member. A hacker starts an online rumor about a place crash.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. But, many marketers don’t know how to proceed or how to organize their efforts. 1) Determine who will serve on your social media governance board. 2) Develop a governance board charter. Everyone is jumping on the social bandwagon. 4) Define project stages.

5 Strategies to Help Teams Thrive after a Merger

Kapost

Of course, you could organize this with a shared folder and perhaps a spreadsheet, but using a system like Kapost, where someone bulk uploads all your content for you, is easier. Additionally, agencies are often a band-aid solution to a blanket problem of content governance. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Align on Taxonomy.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** It draws from Web information, government lists, and similarity to the client’s current customer base. That’s why scanning the Internet to find new prospects is such an exciting opportunity.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Let’s take a look at the findings. What is a Visible Expert ® ?

Why Don’t We Market To Our Customers?

ANNUITAS

This was a significant statement that would have major impact for the organization. In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. If this is true, then why are so many organizations so bad at doing this? How can an organization have metrics that show $400 million in revenue is within their reach, but not be able to capitalize on it? Lack of Data Governance.

PayPal Updates Crowdfunding Policies to Help Nonprofits and Entrepreneurs

Hubspot

The shift for entrepreneurs to get ideas funded online has opened up a new market for innovation, and changed how organizations raise funds and awareness for their mission. Most recently, PayPal announced an update to their crowdfunding policies to protect consumers and help minimize freezing campaign funds for both nonprofits and entrepreneurs. Government issued photo ID.

FAQ 15

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Those buyer personas that you have diligently detailed to hyper-personalize your offering and content marketing are not helping you to avoid call screening or ad blocking or helping to improve your email open rates, according to Shawn Fergus [ Twitter ] who asks “ Are Buyer Personas Dead ?” . Technology 3) Governments Challenged to be More Flexible and Less Risk Averse.

Domain name registration strategy

Biznology

ICANN, the governing body of all Internet addresses (domain names), requires every domain name registrar to maintain a publicly-accessible WHOIS contact information directory for all registered domains. If you need any help with any of this, feel free to call or text me at +1 202-351-1235 or email me at chris@gerr.is. Register Domains for Multiple Years. whatisyourcompany.com. and.eu.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Let’s take a look at the findings. What is a Visible Expert ® ?

How to clean up a cluttered website? Content analytics is the answer

Biznology

And govern your site going forward to ensure that you don’t create duplicates in the future. Once you have an audit, how do you govern new content creation? Building a strategy: Once you have an audit, the main way to govern content is to let the data answer your questions for you. In IBM, we use two primary tools to help us with auditing: Covario and Acrolinx IQ.

Why you should consider centralizing your search keyword lists

Biznology

Its technology and expertise help the organizers run the tournament. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Perhaps even more challenging will be to scale to the inter-event organic efforts.

Innovate or Die; Actions IT Solution Providers Can Do To Help IT Leaders Meet the Number One Challenge for 2012

The ROI Guy

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Most IT organizations have 70 percent or more of their time, money and mindshare locked into reliability, keeping things going,” said Tina Nunno, vice president and distinguished analyst at Gartner. Yet demands for game changing IT capabilities are growing every year.

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Tom Pisello

Cloudy Forecast - Companies are looking to the clouds to help them improve IT efficiency and effectiveness, in particular overcoming the heavy operational commitments of legacy architectures / services. Today only 3% of organizations have the majority of their IT in the cloud / SaaS, but in as little as four years, Gartner expects 43% of organizations to have their IT in the cloud.

Social media strategy leaders: Kerry Gallagher

Biznology

The job was integral for me—I was exposed to and managed different types of marketing for a great organization. The listening work helped my clients understand who their customers were, what people were looking for from them and where people were talking. SOCIAL MEDIA STRUCTURE SUPPORTS DIVERSE ORGANIZATION. Introduction to the Interview. Welcome Kerry! In the 2.5

Who Should Write Your Corporate Social Media Policy?

Webbiquity

Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters. Inside virtually any modern organization, most employees are already active in social networking (even if not “officially&# for work-related purposes), they sincerely want to help the organization succeed, and they don’t want to lose their jobs. A) Marketing. B) Public Relations. G) Legal. Legal.

2 Challenges to Keyword Collaboration

Biznology

In particular, I will begin with the challenges involved in sharing keyword research and governance across multiple related websites. So how do you help competing efforts to share keywords in mutually beneficial ways? More importantly, it will help your organic and paid search activities capture more of the keyword landscape related to your products and services.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. A big factor in solving the batch and blast challenge, as Byron revealed, rests in having the right people in the room to have a productive conversation about how personas can benefit an organization’s targeting efforts. “It Military/Government (Technical & Program).

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

WindMill Networking

I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.

Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year

Hubspot

The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation. Voting will be open to over a million of our social followers until December 22 , and the winning organization will be granted a free one-year subscription to our Nonprofit Advantage product , so that we can do the inbound marketing work for them!

The Value of Organizational Culture

ANNUITAS

So much has been written about the importance of culture in an organization. Last week we held our annual sales kick-off that brings our fast-growing organization together for a few jam-packed days of learning, collaboration and a little fun, too. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs.”

Who cares about marketing data?

Marketing to Business Executives Blog

It is time for marketing to set its sights on growth and provide credible information to the rest of the organization on customers, markets, and competition. Approach this like any other project — understanding what other departments are trying to accomplish and then providing information that helps them do that better, faster, more easily, more expertly. That said, it is not all about the rest of the organization using the data…it is also about marketing’s uses of data to find new opportunities and capitalize on known opportunities. Type of Data.

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

The high volume of content facing B2B marketers has created a few new habits to help them manage this surge. The key is for organizations to agree upon some common approaches and principles within the enterprise (note: this is not an easy task to accomplish). Content needs to be governed the same way you would govern IT or Marketing in order to get the best outcomes for all.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. How an organization’s product fits into the future digitization of businesses and the B2B2C value chain is what keeps CEO’s concerned. Redefining how business transactions are taking place between organizations.