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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. Rules, regulations, and best practices exist for a reason: to help mitigate the damage that can happen to companies who lack appropriate safeguards. Data takes center stage in building trust. The outcome?

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

Auditing also helps organizations meet compliance needs by logging the prompts, data used, outputs, and end user modifications in a secure audit trail. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI. Why is this important? They simply disappear.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Research can help you isolate why those publics want, need or care about your information, but to start, at least identify publics within those three groups. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Are they the general public?

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

However, a significant challenge that arises within many B2B organizations is the presence of data silos. However, a significant challenge that arises within many B2B organizations is the presence of data silos. Data silos have a profound impact on decision-making processes in B2B organizations.

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The Composable Enterprise brings us into The Great App Explosion & Big Ops

chiefmartech

It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. It’s part of the long arc of wrestling with Martec’s Law — that technology changes faster than organizations do, but organizations that are able to adapt more quickly than their competitors win.

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Transformative Data Intelligence: Strengthening Business Reporting to Drive Performance

Aberdeen

Without trust in their data and analytical processes, organizations spend more time debating the definitions of various terms and metrics rather than using them to make data-driven decisions. This discord can lead to diametrically opposed opinions — triggering indecision and inaction. Streamlined Business Reporting.

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DAM metadata: Why less is more

Martech

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily.