WebMarketCentral

NOVEMBER 13, 2007

This pattern held for every B2B website I tracked (except one—a software application targeted at government buyers, which may have a different pattern from the private sector market). This pattern was similar over several B2B websites tested.

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WebMarketCentral

AUGUST 15, 2005

I hope that we can obtain this protection, predominantly if not entirely, through technology solutions (and more precise targeting by legitimate marketers), rather than asking the government to do more. In so many areas of life, we've already asked the government to do too much -- leading to higher taxes and reduced freedom.

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WebMarketCentral

FEBRUARY 14, 2006

Our federal government, in its wisdom, couldn't find money in the $262 billion dedicated to hurricane relief efforts to buy appropriate replacement chairs for these individuals. During and immediately following Hurricane Katrina, hundreds of wheelchair-bound people were rescued; that's the good news.

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WebMarketCentral

OCTOBER 16, 2007

In 1998 I co-founded Marzik, a Value Added Reseller (VAR) focused on selling enterprise storage solutions to the Federal Government. I started out as a datacenter operator (I worked in the computer center at Virginia Tech while in high school), turned programmer, sales engineer, salesman and finally business owner.

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WebMarketCentral

SEPTEMBER 26, 2007

With that said, we have several types of customers from enterprises to pharmaceutical, medical devices, publishing, life sciences and government. SS: For us, webcasting is a horizontal application in which each company in the world has a need for it.

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WebMarketCentral

JULY 14, 2008

Larger enterprises and government agencies may already have an enterprise survey management application such as Vovici or Kinetic Survey in place. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

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WebMarketCentral

SEPTEMBER 2, 2005

While this is not a political blog, government actions that specifically affect online marketing or e-commerce are fair game. Several states have recently begun sending nasty letters to taxpayers who purchased tobacco products online from several e-retailers, including eSmokes.com. How did they obtain information on these customers?

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WebMarketCentral

MAY 29, 2007

First, it's an intellectually challenging book, so it's not for everyone (particularly economists, social scientists and government planners, who would benefit from reading it, but take quite a beating from Mr. Taleb here). The Black Swan: The Impact of the Highly Improbable , by Nassim Nicholas Taleb , is none of those things.

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WebMarketCentral

JULY 11, 2008

Government good, markets bad. But it does seem incongruous to write a book about marketing (which is the art of persuasion) while being so enamored with government regulation (pure brute force). Considering that marketing is the subject of the book, the authors are at times bizarrely anti-markets. "In Perhaps the authors don't care.

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WebMarketCentral

OCTOBER 24, 2007

2) Different customers have different buying processes: small companies buy different than large ones, public companies may have different processes than private firms, and government agencies purchase differently from private sector organizations. Practices may also vary by industry.

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WebMarketCentral

JANUARY 22, 2008

Dave to ad agencies: Do your homework or get out of my office by DMNews After detailing the results of a recent study showing that "One hundred percent of the survey respondents stated that the most important factor governing their selection of a marketing services agency was its ability to provide insights into their customers.But here's the scandalous (..)

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