ViewPoint

SEPTEMBER 29, 2015

Number of State and Local Government Community Hospitals. Number of Federal Government Hospitals. But if I know that my larger or repeat sales most often come from nonfederal long term care hospitals (81) and Federal Government Hospitals (213), ABM may be perfect as a competitive advantage for my marketing and sales efforts.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

FEBRUARY 28, 2018

Here’s a sampling: Multiple civic platforms designed for various government entities. Some of the companies we represent have worked with us for more than 15 years. Ninety percent of the CMOs that engage us have worked with us before. Software to optimize the insurance business through predictive analytics.

PointClear 120

PointClear Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

SEPTEMBER 9, 2014

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the ability to create demand and sell) no company succeeds, and yet so many companies fail to succeed as marketers.

Marketing & Strategy 120

Marketing & Strategy Paid Search Agency B2B Marketing Efficiency 120

ViewPoint

MAY 30, 2014

While the US Government experimented with this concept as early as the 1910s, it was not until 1955. To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load.

B2B Sales 120

B2B Sales B2B Marketing B2B Examples 120

ViewPoint

MAY 14, 2018

Government regulations and laws can disrupt sales—think sequestration budgets for the U.S. Even when lead flow is repaired, it takes 6-9 months for this error to be fixed and sales to resume on a predictable ramp. Industry Competition, Changes and Regulations. Changes in technology can slow the sale of current and now newly-obsolete products.

Forecasting 149

Forecasting Organic Leads Work Management Trigger Marketing 149

ViewPoint

AUGUST 1, 2011

” In fact, only 31 percent indicated sales and marketing have created and are governed by a “complete” SLA framework. The answers show that there are still a lot of cold feet out there; the most popular response was “We couldn’t spell SLA if you spotted us the ‘S’ and the ‘L’ (52 percent).”

Lead Management 120

Lead Management Work Management Sales Qualified Leads Marketing Management 120

ViewPoint

MAY 23, 2011

Compiled files , gathered from directories, government records and other sources. In case you are not familiar with this new way to buy prospecting data, let me provide some background. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Resources 120

Resources B to B Work Management Marketing Management 120