government 
The Point
FEBRUARY 27, 2018
Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.
The Point
SEPTEMBER 6, 2011
Chief amongst these was a lack of profiling that caused many inquiries, whether government or utilities, end user or prospect, to be processed in a generic fashion. Though some issues were readily apparent, largely in the way that lead follow-up was 100% sales-dependent and thus lacked scalability, others quickly took center stage.
The Point
DECEMBER 20, 2016
The waterfall provides the framework needed to define and govern key hand-off points between marketing, teleservices and sales. The waterfall is now supporting 4 key use cases for marketing and sales leaders: – Service level management. – Waterfall diagnostics. – Revenue forecasting.
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