Paul Gillin

AUGUST 19, 2011

These forces will affect B2B and B2C businesses, nonprofits and government agencies. It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. Businesses will have to serve customers better because there will be no choice.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

AUGUST 29, 2012

Even absolution from the government watchdog hasn’t convinced critics. We turned out to be 11,000 members who made the media, government bodies and P&G finally take notice.”. By fall the volume of complaints had slowed to a trickle and P&G was no longer discussing the incident.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. For example: Instead of “A Primer on PaaS,” try “This Paas Primer could be a great conversation-starter for your prospects.”. Use words like “you” and “I” a lot. This is a discussion, not a billboard.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

SEPTEMBER 15, 2011

They count no less than 50 kinds of influencers, ranging from resellers to academicians to government officials. The authors argue that the influence of media in general, and social media in particular, is greatly overrated. What’s more, the larger the purchase, the greater their influence tends to be.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

OCTOBER 31, 2011

Some early answers: Decades before Lincoln, Daniel Webster spoke of government “made for”, “made by” & answerable to them.” We all go into one room and everyone focused on natural language processing, information retrieval, knowledge representation and more. We produced more than 8,000 documents.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

AUGUST 9, 2012

Many create filtered tweet streams of the companies, government agencies and celebrities they cover. Twitter has played an amplification role in nearly every social media attack of the last four years. Journalists monitor trending hash tags to detect stories bubbling up through social media.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 31, 2011

Others look to government, but in my experience government won’t do that. I’m not saying a BA in English – in fact, that might be a bad idea – and I’ve been hoping that government agencies would decide that this is better than paying welfare and unemployment.

Enterprise Management 50

Enterprise Management Training Work Management Education 50