Trending Sources

Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation.

Should Google govern global free speech?

grow - Practical Marketing Solutions

public company built on Internet advertising is governing global free speech. In THEORY, our taxes pay for our government to keep us safe and create a foreign policy that sustains our freedom. The government foreign policy experts for this region wanted the video to go down but Google said no, except in the cases their own company executives deemed as “delicate.”

When does “corporate governance” help or hurt social media strategy?

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I recently had a comment from a reader scoffing at the idea of enabling employees through a “social enterprise” strategy because it ignores the best practices of corporate governance. There is a fine line between true governance and hiding behind anachronistic policies because of a fear of change, which is usually the true nature of the resistance. ” I asked. Right?

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.

What is a Content Governance Board—And Why You Need One

Kapost

Then you should consider appointing a Content Governance Board (CGB). A CGB is a team comprised of a leader from each marketing function within the company, or, at larger companies, within a specific business unit. Owning and governing the content operation, and changing the approval process. Of course it would! Many companies have tried to do this, but often with lackluster results.

4 Guidelines For Prospecting Into State And Local Governments

Sales Prospecting Perspectives

Below are a few helpful hints I’ve found while prospecting into the DMV and other state and local government agencies. Due to tight budget constraints, a large trend for many government agencies is to consolidate resources into one central department. RFPs are a great way to learn about initiatives of a state or local government. Often many cities, counties and state government agencies will have a preferred vendors list that you need to be registered on before someone will be willing to talk to you about your products or services. Mapping the Organization.

Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?

Customer Experience Matrix

It’s especially apt because the article on data makes a point that’s been much on my mind: government regulation may be the only factor that prevents AI-powered virtual reality from taking over the world, and governments may feel impelled to create such regulation in self-defense of their authority. Governments may recognize the dangers and step in to prevent them. Government intervention. Will governments decide that some shared reality is needed for their countries to function properly? That precisely matches my current set of obsessions. Personal reality.

The state of B2B marketing in Asia—moving toward digital

Biznology

That’s good governance, but it lengthens and complicates sales. On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships.  But they still govern many markets and business interactions. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. On the one hand, markets are driven by the deal.

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5 Ways Twitter is changing the world (despite what the critics say)

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It unified a disparate group of strangers and propeled revolutionary activities that always seemed to be one step ahead of the government. continue to be astounded when I read news accounts like this: “Today, the Ukrainian government announced on Twitter that new military conflicts …”. Why do powerful people, celebrities, and even governments turn to Twitter at these critical events?

7 key roles in digital marketing

Biznology

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?” Content strategist. Analyst.

How Trump’s brand positioned itself for victory

Biznology

corruption in government, Wall Street, the political system, etc.) He was certainly unqualified for office as he had no experience in government, but this became an advantage for many white middle-low income voters who still make up the bulk of population and are more likely to vote. It starts with really understanding your target audience and especially their emotional profile.

Inside the UK Government’s Controversial Content Campaign to Stay in the EU

Contently

And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The slick content outlined the government position, but some people are worried that it will unfairly influence the electorate’s view. Member of Parliament (MP) Paul Scully, a Tory Eurosceptic, introduced the debate, suggesting that “the Treasury is publishing documents and the Government continue to have propaganda at the top of every gov.uk web page.”

5 Factors That Could Impact Your Content Strategy in 2017

Contently

Tone analysis is important for brand governance. Brands ROI Voices algorithms brand governance Content Strategy Freelancers Infographics workflowNobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear the words of encouragement from friends and mentors before they take on a crucial challenge.

7 Ways social media has changed leadership

grow - Practical Marketing Solutions

Entrepreneurism Organizational Development Power and influence on the web Return On Influence Social media and government Social media and politics organizational development social media and leadership social media and politics When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Do we NEED to? But to what end?

Should Facebook be regulated?

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” Since there is so much free “cable” video streaming around on apps these days, you might debate whether some of the regulations are dated or not, but clearly the government has a regulatory intent to protect citizens from content that is obscene or violent. The government recently ruled that the Internet is a “utility” like water or electricity.

The Future of Blogging: Stranger than Science Fiction?

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It also shows a power shift: when bloggers become one-(wo)man-media empires who can shape the opinions of masses, how long will it take until they clash with the government or corporate interests? She said bloggers would never gain that much power and would never find themselves in the crosshairs of the government or other powerful institutions. ” The government’s reasoning?

Is social media contributing to political paralysis?

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Social media and government Social media and politics social media and government social media and politicsIndia, Greece, and other nations. My impression is that political leaders of past decades were no less competitive, egotistical, or power-hungry than the politicians of today. How might we explain the change? Could there be a paralyzing effect of social media? What do you think?

Will the Federal Government Shutdown Affect Small Businesses?

Vertical Response

The federal government shut down this morning and will stay closed until Congress can come to an agreement on how to fund day-to-day operations. It also runs programs to help small firms win government contracts, help veteran-owned businesses, and boost international trade.” ” If your small business contracts with the federal government you will also experience an impact.

Why Companies Don’t Market to Their Customers

ANNUITAS

Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization.  With the multitude of systems and information that exists in an enterprise, things can and often do get messy quickly and organizations need to define data standards to govern: -          Who has access to the data and what levels of control do they have? -          What systems need to be integrated to show a complete view of the customer? -          What is the data hygiene process? Without the proper governance in place, little value will come from your data.

Five tips to turn social media mistakes into customer advocacy

grow - Practical Marketing Solutions

Social media and government Social media and politics Social Media and Sales ekaterina walter examples of social media mistakes social media and customer advocacy By Ekaterina Walter, {grow} Community Member. We read about how to turn happy customers into brand advocates, but what about the unhappy ones? Let’s look at some examples and tips. 1) You must monitor. Sometimes, things go wrong.

Will the social web fuel international cooperation or catastrophe?

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Social media and government sociology Writing best practices Malcolm Gladwell Outliers social media and cross-cultural communications social media and culture social media for social good Social media risksPeople from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors.

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Social Media and the Stock Market: A Lesson in Global Manipulation

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Corruption on social web ethics facebook Influence marketing Legal implications Psychology and social media research Social media and government Social media and politics facebook manipulation kate price By Kate Prince, {grow} Community Member. hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. Read on. The Experiment.

Government: the Digital Transformation Office case

Conversionation

Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on. Just as there is an increasing focus on the customer experience and customer service in commercial organizations, this people-centric attitude happens in non-profit and in organizations that serve both commercial and other goals as well. […].

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. Your governance board should be made up of various stakeholders throughout your organization that have an interest in your social media strategy. Your social media governance board will help you come together to create common social media goals.

Who Took Home a 2013 Markie Award?

It's All About Revenue

Marketing Center of Excellence: Thomson Reuters Governance, Risk and Compliance. Intel Kevin Akeroyd Kronos Lexalytics LifeSize marketing excellence Nitro OpenText people''s choice Rockwell Automation The Dow Chemical Company Thomson Reuters Governance Twitter ZirMed Simple put: It’s easy for us to be customer obsessed. Winners of the 2013 Markie Awards include (drumrolls please!):

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what. Do we need to depend on the free market or on governments? Internet Marketing Monthly Newsletter European Union Free market Google Government Privacy Privacy policy Security Photo credit: Sean MacEntee. wonder if there is a better way.

Trust is hard to come by these days

Buzz Marketing for Technology

Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a message that people trust. Uncategorized Brands CEOs Davos Edelman Edelman Trust Barometer Google Trends for your brand Government hyper-transparency Social Media Social Media AnalyticsAnd this year was no exception. Well 2 things ….

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Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

Armed with objective evidence that supports the inclusion of PR as a best practice of corporate governance, the profession will have a solid platform that resonates with CXOs. If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. PR’s Plan to Earn a Seat at the Table.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The Advantages of Having a Visible Expert on Staff.   For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Bottom line?

InsightOut: Metadata and governance

Opentopic

Indeed, governance has suffered similar issues: Cognitive Technology undefinedOpentopic blog >> ibmbigdatahub.com It may sound boring, but it holds the key to self-service Traditionally metadata has been the province of data architects in the IT organization—not something likely to provoke excitement in the organization at large. Not surprisingly, then, effectively articulating the value of metadata to the business has always been difficult.

Do we regulate social media or use it to stop hate speech?

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The Government of India has blamed social media for spreading hate speech and inciting the riots. This is not the first time that the government has done this and they have already taken action – 245 photo uploading websites have been blocked, 80 plus internet pages and Facebook accounts have been blocked, six parody accounts of the Prime Minister’s Office have been blocked. Tweet.

SME 35

Research: smart city best practices as learned from existing initiatives

i-Scoop

Internet of Everything IoT research Research Gartner government transformation IoT Machina Research Nokia scalability smart city Smart City Expo World Congress 2016 smart city infrastructure smart city projects The Smart City Playbook YinchuanWe’ve previously covered how smart city projects are taking a prominent role in existing IoT (Internet of Things) projects and how the challenges to realize a true smart city require (open) data capabilities. Visions for smart cities encompass far more than the Internet of Things alone.

Why Don’t We Market To Our Customers?

ANNUITAS

Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization.  With the multitude of systems and information that exists in an enterprise, things can and often do get messy quickly and organizations need to define data standards to govern: –          Who has access to the data and what levels of control do they have? Without the proper governance in place, little value will come from your data. Blog Analytics Convert customer marketing data governance Demand Generation Strategy Engage Nurture

Three Ways Data-Driven Marketing Improves Performance

Marketing to Business Executives Blog

Filed under: Business management , Core marketing skills , Governance of the marketing function , Marketing measurement. Business management Core marketing skills Governance of the marketing function Marketing measurementAccording to a survey just completed by ITSMA and Patricia Seybold Group , today’s B2B marketers recognize the importance of data-driven marketing.  So what? 

These 6 new technology rules will govern our future

Opentopic

The post These 6 new technology rules will govern our future appeared first on Opentopic. Technology is advancing so rapidly that we will experience radical changes in society not only in our lifetimes but in the coming years. We are already seeing how computing, sensors, artificial intelligence, and genomics are reshaping entire industries and our daily lives. As we undergo this rapid change, many of the old assumptions we have relied will no longer apply. Brands & Marketers

Social media: Sowing the seeds of panic?

grow - Practical Marketing Solutions

And for all its faults, there was probably some psychological and emotional advantage in waiting for official statements from emergency services and the government. The government’s blame list ranged from Facebook to fundamentalist Pakistani sites, Twitter to text messages, and Google to YouTube videos. Head home. Social media and the seeds of terror. The water supply? Tweet.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Technology 3) Governments Challenged to be More Flexible and Less Risk Averse. Governments must be bigger risk takers if they want to foster innovation in Canada. Governments should be more flexible and willing to pick industry winners. The government should look at building cluster driven innovation centres, rather than spreading innovation centres regionally.

Content Governance in the Content Marketing Era

Avitage

Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? common occurrence we experience when creating video vignettes for companies provides a good example. This involves the internal review process that is based on traditional thinking, policies and procedures. First, some context.

New site curates government social media usage

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If you market to governments and governmental agencies, a new social media directory may be extremely useful to your efforts. Microsoft just launched a site called Gov2Social , a directory that aims to list state-by-state for the social media participation for elected officials, state government agencies, cities, towns and counties. Share this on del.icio.us. Digg this! Tweet This!

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The Advantages of Having a Visible Expert on Staff.   For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. Bottom line?