Filed under: Business management , Core marketing skills , Governance of the marketing function , Marketing measurement. Business management Core marketing skills Governance of the marketing function Marketing measurementSo what?  Well, now we have statistically significant findings supporting that view. . The cost of darkness (i.e., MORE >>

Cool government content marketing is thriving up North. This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. It’s not an oxymoron. Surprise! Their website, www.LCBO.com , couldn’t be any more graphically pleasing or fun to peruse. It’s even kind of sexy. MORE >>

Gartner Value Marketing IT Economics IT Budgets Pisello IT Governance Alinean Value SellingCFOs and other executives are in more control of IT purchases than ever, this according to recent research by Gartner, Inc., The study reveals that CFOs have more influence than many would expect - authorizing 26% of all IT investments. link]. link]. MORE >>

interactive white paper IT Economics IDG Dell Pisello IT Governance AlineanIn a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. MORE >>

Fortunately for enterprises that have not drafted a policy, there are many examples online including lists from Social Media Governance , 123 Social Media and Dave Fleet. When it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. MORE >>