Vidyard

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How to spring clean (or set up) your branded YouTube channel

Vidyard

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

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Vimeo vs. YouTube for Business: What’s Best?

Vidyard

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

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How to Clean Up Your Branded YouTube Channel

Vidyard

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

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Vidyard + YouTube =

Vidyard

A well-informed and successful video strategy includes YouTube. There is no way around it, YouTube is a power house in online video and search. Just like you can’t write a blog without SEO and distribution, you can’t create a successful video campaign without YouTube. YouTube is synonomous with online video.

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The post Video ads: Facebook or YouTube?

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Why YouTube Alone Isn’t a Complete Video Marketing Strategy

Vidyard

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

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Video Calls to Action: What They Are and How to Use Them

Vidyard

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1. Check out our guide.