Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. This obviously isn't something new but I did stumble on this from YouTube which is definitely a new way to access marketing messages.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

FEBRUARY 24, 2008

Here is a clip I found on Youtube. Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ?

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JULY 17, 2006

While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study.

Emarketing 100

Emarketing Adwords PPC Youtube 100

Anything Goes Marketing

SEPTEMBER 30, 2006

Here's a few but I'm sure there is more: Going to your blog home page (the obvious one) such as www.anythinggoesmarketing.blogspot.com Your webfeed: [link] From a Feed Reader like Bloglines In an email update On Technorati On Blogpulse In search results such as those from Google This is just the beginning. What does it all mean?

Youtube 100

Youtube Case Study Case Studies Click Rate 100