Ahrefs

DECEMBER 5, 2023

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank. So, the … Read more ›

Optimization 122

Optimization SEO Content Traffic 122

Anyword

JULY 18, 2023

Introducing Anyword’s Performance Boost AI Integration I’m excited to announce the latest addition to Anyword’s suite of powerful marketing tools – our Performance Boost AI Integration – a new Google Chrome Extension for ChatGPT, Notion AI, and Canva. And the best part?

Paid Search Agency 98

Paid Search Agency High Quality Lead Marketing Rules 98

Search Engine Journal

AUGUST 3, 2021

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. The post 7 Ways to Write Blog Introductions Your Readers & Google Will Love appeared first on Search Engine Journal.

Google 126

Google SEO Paid Search Agency Content Marketing 126

Search Engine Journal

OCTOBER 13, 2022

The post Google On Solving How to Write Good Alt Text appeared first on Search Engine Journal. Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO.

Google 94

Google SEO 94

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Search Engine Journal

AUGUST 8, 2022

Get more clients for your writing services by investing in SEO. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal. Here's how to drive organic traffic to your portfolio, as well as active clients.

Google 92

Google Tips SEO Traffic 92

Search Engine Journal

AUGUST 11, 2021

Here's how to use this knowledge in Google Ads copywriting for better-performing ads. The post 10 Classic Tips to Write Effective Google Ads Copy appeared first on Search Engine Journal. Human behavior drives classic marketing principles.

Google 99

Google Ads Effectiveness Tips 99

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. The average conversion rate for Google Ads is 4.4% In other words, putting up the most effective Google ads and descriptions is a must-do. . What Is “Google Ads”? What Is “Google Ads”? Do Your Homework.

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

Anyword

MARCH 4, 2022

If you’re trying to build up your online business, creating effective Google ads can be a great way to reach potential customers without being too disruptive or expensive. There are roughly 228 million searches per hour on Google , so the potential to reach a wide audience is there. Google Ads Basics. Just how great?

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Ahrefs

APRIL 10, 2023

If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will be hard. A better approach is to analyze keyword data … Read more ›

Tools 106

Tools SEO Keywords Google 106

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Image credit: Mohamed_Hassan on Pixabay.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 105

Paid Search Agency SEO Allocation Google 105

Stevens & Tate

MAY 25, 2022

Writing content can be tricky. Finding that perfect balance between writing for your brand and writing for SEO is no easy task. This will make your content more easily identifiable for Google without potentially affecting the quality of your actual content. Keywords aren’t the only way to write for search.

Brand Identity 93

Brand Identity Branding Lead Scoring Lead Ranking 93

Marketing Insider Group

APRIL 25, 2019

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The post Go Back to the Basics: How to Write Great Headlines appeared first on Marketing Insider Group.

Search Marketing 245

Search Marketing Google Relevance Marketing 245

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 96

Google Keywords FAQ API 96

Exo B2B

MARCH 19, 2024

So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe not. In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. Excellent objection!

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. What does Google consider a reliable source, good enough to rank high?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Search Engine Journal

OCTOBER 12, 2021

Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The post Google’s New Best Practices For Writing Page Titles appeared first on Search Engine Journal.

Practices 132

Practices Best Practices Google Tips 132

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. Below is a screenshot of the three dynamic ad features offered on the Google Ads platform.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. Why should you take an online content writing course? The good news?

Course 98

Course Content FAQ Long Tail Marketing 98

Conductor

AUGUST 12, 2021

How to Write an SEO Optimized Meta Description. Writing SEO-optimized meta descriptions is all about precision and tactics, which becomes even more important for mobile pages. But, that is not always the case, so honing your meta description writing skills is still important for best SEO practices. What Is a Meta Description?

SEO 122

SEO Optimization SERP Mobile Advertising 122

Unbounce

NOVEMBER 16, 2021

Instead, you’ve gotta write copy that encourages visitors to click. Google AdWords’ average CPA is $48.96 Here are four strategies for you to write ad copy that convinces viewers to take action. One more note before you dig in: Know what ad visuals and platform you’ll use before you write copy. What’s it even for?

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Ads Marketing Budget 144

Search Engine Journal

OCTOBER 17, 2022

Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility. The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal.

SEO 126

SEO Google 126

ClearVoice

JUNE 21, 2022

However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . In this post, we asked the top content and SEO experts to break down the top do’s and don’ts of writing content for SEO. Here’s what they said.

SEO 111

SEO FAQ Content Work Management 111

Search Engine Journal

OCTOBER 31, 2022

Google's Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images. The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.

Google 126

Google Best Practices SEO 126

BenchmarkONE

SEPTEMBER 17, 2019

Writing a blog post is easy. Writing a blog post that performs well in Google rankings, though? Google content rankings are based on a wide range of factors — many of them known, many of them a mystery. Getting your marketing blog ranking on Google isn’t rocket science, but it does require some forethought and research.

Lead Scoring 77

Lead Scoring Lead Ranking Google Eye-Tracking 77

The Lead Agency

APRIL 15, 2023

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. In this article, we’ll explain what title tags and meta descriptions are, why they’re important for B2B SEO, and how to write them effectively. How to Write Effective Title Tags and Meta Descriptions for B2B SEO 1.

Tagging 71

Tagging SEO Advertising Agencies B2B 71

Valasys

APRIL 8, 2024

8th April, New Jersey: Recent updates give hope about the upcoming transformations in the next-gen assistant, Gemini, by the engineers of Google. These innovations can re-tune the involvement of user as well as transform the relationship between users and Google in terms of how the company will benefit from AI technology.

Google 40

Google Lead Ranking Privacy Features 40

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. Why is the deprecation of cookies in Chrome so important and why is Google struggling to get it done? The future of addressability.

Google 123

Google Advertising Agencies Privacy Marketing Proposals 123

Search Engine Journal

MARCH 14, 2023

Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.

Features 96

Features Google Process Tools 96

Scoop.it

DECEMBER 11, 2018

Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results. But is it, really? Understanding the Correct Order.

Copywriting 94

Copywriting SEO Google Long Tail Marketing 94

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Write alternate code versions (surprisingly good). Write alternate code versions (surprisingly good).

Marketing AI 105

Marketing AI Blast Campaigns Copywriting Lead Ranking 105

MarketMuse

NOVEMBER 3, 2020

Writing me-too content isn't the way to position yourself as a thought leader or rank well in Google. The post Content Writing for Information Gain appeared first on MarketMuse. There's a good chance you're making that mistake. Here's how to avoid it.

Content 96

Content Positioning Google SEO 96

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. This is mostly due to algorithm changes introduced to Google with natural language processing (NLP) in BERT, and RankBrain. So why is EAT important? List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. At one point, 23 of the 25 most expensive Google search terms fell under the category of law or litigation. Do: Write to a Specific Niche Law Firm Audience.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107