B2B Memes

MAY 31, 2012

Do you write for the Penguin, or the human? If you want your content to work, write for people, not for search engines. In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” That’s good SEO advice.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

JANUARY 26, 2012

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Writing, Photography, and the Art of Thinking Visually. But now and then I run across an infographic that is distinctly different, and worth sharing.

Google 100

Google Tips Research Examples 100

B2B Memes

MARCH 28, 2012

Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap. ” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book. Gina Tapani. We all know how that worked out.

Media 100

Media Google Social Media Facebook 100

B2B Memes

JUNE 18, 2012

Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. A good infographic combines the visual splendor of print with the accessibility and engagement of the Web.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

SEPTEMBER 1, 2010

Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. The site is supported by display ads by Google, which to my eye fit in fairly well with the content.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

APRIL 1, 2010

Unless you specify otherwise in writing, you most likely don’t own that content. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). How much do you write about other people or companies? Your company owns the content.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100