WebMarketCentral

JULY 23, 2009

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. First, it should be noted that Google search, Google content and Yahoo search are still the top three PPC vehicles. paid click volume (is) up 18% from January 2007 to March 2009.In True, but this is being driven by the consumer side.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MARCH 30, 2009

How can you get a site indexed by Google News? And what does the future of search hold—according to Google? On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. This doesn’t mean they will give you a manual boost—Google doesn’t work that way.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. The list doesn't need to be long; 15-25 phrases is sufficient unless you are working with a very large website. SEM terms will be the topic of a future post).

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

SEPTEMBER 2, 2008

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. It is, in that sense, the future o f BI.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

AUGUST 1, 2008

Q&A With Google's Matt Cutts About SEO and the Future of Search by the Epicenter blog from Wired.com Betsy Schiffman posts a brief interview with the head of Google's quality team. Included is Matt's response to the question of whether SEO really works: “It does to some degree. A tad self-serving, but informative.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JANUARY 26, 2009

Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score. It seems to work better in IE than in Firefox.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

JANUARY 30, 2009

Everything But Google: Alternative Search Marketing Options: SES San Jose by Search Engine Journal Blogging a session on alternative search marketing outlets at the SES conference, Darrell Long provides bite-sized updates on pay-per-post (boo!), Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

DECEMBER 29, 2008

But it don't work that way. Nice work," she said. I'll talk nice to the analytical data set and buy it a few drinks, but if that don't work, I'll take it out back and knock it around until it gives up the answers. Not in the city. I could breathe a sigh of relief, put my feet up on my desk, and pour myself another round.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. Once the report is complete, you may want to export it to Excel to make the data easier to work with. For those experienced in SEM, these tips may still serve as helpful reminders.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

NOVEMBER 30, 2007

Here is MarketingSherpa's example of this practice, though it doesn't work quite right (I actually searched for "stratocaster guitar," not "stratocaster parts"). Lest you think I'm a shill for MarketingSherpa—naw, just a fan, as they usually do excellent work. Once in a while, however, they blow it.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

NOVEMBER 26, 2008

Google's free keyword tool and Insights for Search tool-the keyword tool is hardly new, but has been upgraded, and is much more robust than it used to be. And Insights is just a lot of fun. New Study Reveals Untapped Billions In Search Marketing -some interesting research here on the growth potential for paid search.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

FEBRUARY 20, 2009

While several are familiar to almost anyone who does SEO (the Google Insights for Search , Wordtracker , Trillian ), there are a few suprises on the list worth investigating.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

APRIL 14, 2009

Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? What are the best tools for analyzing your website text? How can you view your website the way search engines see it?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

AUGUST 25, 2008

Use Google to track the status of almost any flight or find legal free music downloads? These have been compiled by Gina Trapani , best-selling author of Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tech Tricks to Turbocharge Your Day. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 10, 2009

If you work for one of the many reputable SEO agencies in the market, please have your prospective clients read this post. Practices such as hoarding SEO knowledge or failing to work cooperatively with other groups (like IT, graphic design, and advertising) are additional signs of a bad SEO relationship.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

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Social Media Optimization Media Web 2.0 20

WebMarketCentral

OCTOBER 16, 2008

An excellent way to start matching keywords to phrases is to use Google Advanced Search. In addition to URLs, perform other on-page SEO work to optimize each page for its corresponding set of target key phrases by optimizing title tags , on-page headings (h1, h2 etc. Next, create and submit an XML site map for Google.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! Utilizing these practices will help achieve your ultimate objective in SEM campaigns—generating prospects and buyers. ** technorati tags: Google AdWords, Yahoo Search Marketing, SEM, conversion rates, landing page design, best practices, navigation, call to action, SEM campaigns del.icio.us

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users. Concern centers around cookies. It fights solitude."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. After asking "Is your web site working hard enough for you?," Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 5, 2008

No highly targeted Google ads based on the search terms you've entered." It's not clear whether the idea fizzled because the program didn't always work properly or because online advertising simply isn't that all that annoying to people, but the whole short-lived uproar seemed to just disappear. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JANUARY 23, 2009

"Press releases are an especially effective way to get guaranteed inbound links that say exactly what you want in the link text.Spend the extra money to include link text for your URLs rather than using 'naked' URLs for maximum Google juice." He recommends paying for links. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JANUARY 30, 2008

Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

NOVEMBER 7, 2007

Maybe he's right, and big agencies won't get it (though smaller agencies, like the one I work for , certainly do). The return looked awful at the time, and Google was helpfully "recommending" that the daily search budget be increased by 67%. In two words, easy to say though not easy to do: earn it.

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SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

JULY 24, 2006

For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). Among the first were My Yahoo and the aguably better though under-publicized Google offering, but both the choice and sophistication are increasing. You can sign up to be notified when the service is up and running.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. Based in the U.K., and European countries.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

NOVEMBER 15, 2007

Be patient (SEO work is fast, but search engines are slow). The only person in the universe who could possibly guarantee anyone a #1 spot on Google is Matt Cutts , and he's not for sale. A reputable firm will outline their process and indicate what automated tools they use to check the quality of their work.

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

OCTOBER 13, 2008

Let the market tell you what works and what doesn't. If it works, keep it. by PPC Hero This post shows how to use the Google AdWords Search Query Performance Report to generate new keyword ideas as well as to identify negative keywords for exclusion from your campaigns. Everything we do is an experiment. See how it performs.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 15, 2007

Note that this tool works much better with IE than with FireFox. Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MARCH 2, 2009

As he notes in discussing the future of search, "Google will increasingly shift from measuring external popularity metrics, such as linking, to measuring the level of interaction, if they are not already doing so." That works sometimes.). For situations where that is not a practical option, Peter provides several other ideas.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MAY 15, 2007

Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 sites, the company achieved first-page position on Google for a dozen key search terms (in the top three spots for half of those terms). However, there's been a shortage of quantifiable data. lead generation tools, but the results haven't been released yet.

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Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

MAY 27, 2008

Google is screwed up. Yes, our friend Google is in need of.an For example, on one site that I do SEO work for, I watched one page go from 49th position for a particular term, to the #9 spot, then back to page five in a matter of weeks—with no changes made to the page. intervention. That experience is by no means unique.

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Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 26, 2009

In Outlook, it's a bit more work but not terribly difficult. The easiest way is to use Google image search. Expert users may already know this, but for those unversed in the finer points of Outlook signature creation, here are step-by-step instructions: 1.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

DECEMBER 17, 2009

She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Social media works. Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20