A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. in an effort to give a 360 degree view of the competitor as a company.
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