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The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. in an effort to give a 360 degree view of the competitor as a company.

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Making Website Reviews Easy

The Effective Marketer

Google Sidewiki is an extension for Google Chrome that lets you comment on any website, but falls short on the drawing options (arrows and circles and such). Requires users to have the sharecopy bookmark app on their browsers, but works nicely. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

1. Content Marketing Is Hard Work. A big consideration, one that is so important that Google now uses loading speed as a ranking factor. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. The principle still applies in the age of digital content. About the Author.

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Marketing Content That Sells

The Effective Marketer

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

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if you're gonna copy, make it right

The Effective Marketer

The simple fact that it worked for him doesn’t prove that it will work for everyone. The myriad of companies out there that are successful and yet operate completely different (Southwest and JetBlue, Yahoo and Google, GM and Toyota, etc.) Do what works for you, not what have worked for others. are the proof.