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Onalytica B2B

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. Especially since the way in which consumers use search engines has changed, as has Google’s algorithm. With all this said, whilst SEO is integral, it is very difficult to master. FRESH, AUTHENTIC CONTENT.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush. Are we reinventing the wheel?

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them.

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Interview with Jasmine Sandler

Onalytica B2B

She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards. Mike Grehan I consider a major influencer and former client of mine, CMO of Acronym Media and to me the #1 Google guru is the most truthful giving guy you will meet in the SEO world. ZOHO Product set.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years. Consumers are more risk averse.

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Interview with Andy Crestodina

Onalytica B2B

Or at least understand how search works. There’s a little button in the top right of Google Analytics that gives you some automated suggestions. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. Analytics: “This work is complete.”. That was step one. Marketer: “Yes, please.

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Virtual Reality 2016: Top 100 Influencers and Brands

Onalytica B2B

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Yet, there is still tremendous work ahead. I’ve watched as patients and their families cry tears of joy during the VR experience.