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Marketing Interactions
SEPTEMBER 14, 2021
Once you’ve laid this all out, you’ll quickly see what works together and what doesn’t. Eliminating leaps of faith will result in your content producing a flow that compels engagement instead of the confusion that sends B2B buyers back to Google to search for a better answer.
Marketing Interactions
JULY 25, 2021
Just ask Google. All personalization that works effectively is reliant on context. Begging for unearned attention. Next thing you know, we’ll have hyper-experiences; and that just feels exhausting to think about. Oh, wait – those already exist, too. Well, at least in theory. So, what, then, is just plain old personalization?
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Marketing Interactions
APRIL 14, 2019
However, if you say “doing X will allow your workforce to cut 5 steps out of a 10-step process, allowing them cut response time to service tickets in half,” those details will cause your buyer to sit up and ask just how that works (if your buyer is in charge of the help desk, for example). Use Marketing Automation to Increase “Turns”.
Marketing Interactions
JANUARY 3, 2022
I’ve worked on several projects lately where clients provided me with buyer personas to create customer retention programs. Your content will need to connect those dots for the new division, not present off-the-shelf rationale that may not match up with the experiences or use cases of the company they work for.
Marketing Interactions
MAY 23, 2018
Oh, I have logins to the systems, Google Docs, Slack, and Chatter. This means that all the hard work marketing has done across the organization will be minimized. That brand awareness you worked so hard for will be tarnished as prospects and customers find you less credible. What I can’t see is a lot.
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