Marketing Craftmanship

JANUARY 5, 2020

Are there tangible signs that employees are valued, have a unified vision and enjoy working together? But as decision-making regarding selection of outside resources is increasingly based on a Google search, your firm can greatly improve its chances of making the short list by managing its online visibility in a more strategic manner.

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

AUGUST 14, 2015

Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

JANUARY 5, 2012

For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare magazine. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen.

PR 100

PR Social Media Tools Media 100

Marketing Craftmanship

JULY 15, 2011

Andrew, I’ve worked at this dealership for 7 years, and no one from BMW of North America has ever been here for any reason. I asked the service manager (who was also wearing a blazer with a BMW logo on the pocket) why everyone was dressed so formally. He pulled me aside, and whispered, “Mr.

Classified Ads 100

Classified Ads Press Ideal Customer Profiles Ethics 100

Marketing Craftmanship

FEBRUARY 10, 2012

Last year, Bridgewater’s profits were larger than those of Google, eBay and Amazon combined. He works ON his business, not AT his business – Dalio understands that intellectual capital, enterprise experience and operational systems & processes must be captured, documented and integrated into the day-to-day decision-making of a firm.

Enterprise Management 100

Enterprise Management Work Management Transparency Marketing Management 100

Marketing Craftmanship

APRIL 17, 2011

Google, Twitter and TurboTax notwithstanding, as a knowledge worker, I take some solace in having seen that information and tools are often no substitute for experience. Two months later, the CEO engaged me again, to help his marketing director make the plan actually work. Maybe that’s why you’ve already replaced him withTurboTax.

Transparency 100

Transparency CPA Cost per Acquisition Ad brokers 100