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15 Questions to Ask in Your Next Persona Interview

Cintell

What is the title of the person you report to at work? If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? For more, download the Ultimate Persona Interview Guide by Cintell and Samantha Stone. Questions related to organizational context.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. How does it work? Putting it in practice: Prospects know if a website will be helpful in just 5 seconds! It’s important for companies to prove their relevance – and fast!

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

I worked on developing our buyer personas and learned a great deal about our buyers. Shocker – it is not always Google. Otherwise, you are not going to attain your goals and that means in sales, in marketing, in customer satisfaction…everything. Buyer personas are: A big priority. They’re also personal.