B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

MARCH 28, 2012

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” We all know how that worked out. No related posts.

Media 100

Media Google Social Media Facebook 100

B2B Memes

MAY 31, 2012

If you want your content to work, write for people, not for search engines. The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. That to me is the takeaway from Guillaume Bouchard’s recent Search Engine Watch article on Google’s Penguin update.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

SEPTEMBER 18, 2012

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It An Infographic on the Right Track: Grad School to Google. It was a good sign, though, that she had in fact read at least one post on this blog.).

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

SEPTEMBER 18, 2012

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It An Infographic on the Right Track: Grad School to Google. It was a good sign, though, that she had in fact read at least one post on this blog.).

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

JUNE 18, 2012

As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. When I read Hill’s story, I don’t see an attempt to get pageviews.

Curation 100

Curation Aggregators Act-On Guidelines 100