Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Your only blog should be about how useless Google is and how it's the worst company on the face of the earth. Let your blog just "chill". For example: Kred fud kot.

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Anything Goes Marketing

MAY 2, 2006

If you're working at Microsoft or Google, I think that as a marketer, you are in charge as most of your marketing campaigns get eaten up by their target audience and people do care what they have to say. Seth Godin weighs in on the world of marketers with his " 5 Things Every Marketer Should Realize ".

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Anything Goes Marketing

AUGUST 1, 2006

This works if you plan to fully integrate your blog with your website and are mainly concerned with driving any type of traffic to your website. If your objective is to get quality web traffic and not just Joe Schmo off of Google, this may be the better way to go. What are your thoughts?

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Anything Goes Marketing

OCTOBER 2, 2006

One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). It's cheaper then Google AdWords. I think we all have given enough to Google! Ok - so, how do you get more people to your site?

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Anything Goes Marketing

SEPTEMBER 20, 2008

There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process.

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Anything Goes Marketing

AUGUST 1, 2006

You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. We'll see if this works or not but for a "news hungry" world, this is something that should really take off. CNN has jumped on the UGC train as well with its new CNN Exchange.

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Anything Goes Marketing

SEPTEMBER 7, 2006

For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. Wait for Google AdVideo. Keep all options open. PPS - video advertising on the net is really taking off. I'm sure it's almost ready to go.

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Anything Goes Marketing

SEPTEMBER 30, 2006

I've also seen this with other clients that I've worked with. MarketingSherpa recently published a case study indicating 28.24% increase in their newsletter Click-through rate when they switched their "offers" column to the left of the email from the right side. What does it all mean?

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Anything Goes Marketing

AUGUST 19, 2006

If you have already setup Yahoo and Google paid search ads, change the caption so that instead of the typical text that would entice people to click on the ad, it reads "Why go to this website? Do you think this will work? . :) However, ensure that you allow people to really unsubscribe (we don't want to violate CAN-SPAM too much).

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Anything Goes Marketing

SEPTEMBER 6, 2006

I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day). PS - OK, there are some posts like my one called Google in Space that should be retired forever but that was early in my blogging career so please, look away.

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Anything Goes Marketing

SEPTEMBER 16, 2006

PPS - Here are some other blogs that have writen about the problems with Technorati: Technorati Link Optimization: Getting What You Deserve Technorati tag pages problem: my test results PPPS - After doing some searching on Google, I found a great post from Janice called: Having Trouble Claiming Your Blog?

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Anything Goes Marketing

FEBRUARY 27, 2007

Google's Gmail also does something similar. It's really brilliant and it works. Outlook AutoPreview Defined This is what I mean by the Outlook AutoPreview: As you can see, the "From address" appears, the subject line appears and the first few lines of the email appears. This feature is something that a user can turn on and off.

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Anything Goes Marketing

SEPTEMBER 28, 2006

It means that search marketing is working! Hey I Googled You - Now What? Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). What does this all mean? It's delivering the goods - both web traffic and conversions (i.e. $$$).

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Anything Goes Marketing

OCTOBER 8, 2006

Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!).

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Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it.

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Anything Goes Marketing

MAY 28, 2006

Since my wedding on May 21 I haven't been basking in the glory of marriage but rather have been working my bum off catching up and planning for my future. Note the things that work and that don't. Keep Google in Mind: As we all know, search engines are key. Keep Google in Mind 2: Home pages are not what they used to be.

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