Paul Gillin

JUNE 4, 2010

Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. For example, on Wikipedia you can always find out why an item of information is there. The only difference with Web 2.0 is that it’s easier to build a presence. Apple is about art. Now they are real and social.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

SEPTEMBER 6, 2011

Both are sought-after speakers and the subject of extensive Wikipedia articles. If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Yet Klout says I have more influence. A Million and One Improvements.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50