Customer Experience Matrix

DECEMBER 8, 2006

Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., I considered in-flight magazines, another key pathway into the executive brain case.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). There's even a Google Maps mash-up to show author locations. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2007

I don’t think QlikTech uses “associative” in the same way as Simon Williams of LazySoft, which is where Google and Wikipedia point go when you query the term.) Patent [number 6,236,986 B1, issued in 2001] would help but I haven’t looked.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120