The Point

MARCH 9, 2011

If, like me, you’re one of those consumers who googles anything and everything, you’ll be intimately familiar with search results on Google Maps (image at right), generated whenever your search query includes a location, such as “Chicago restaurants” or “Seattle dry cleaners”. Think of that page as your Google business listing.

Google 100

Google Business Mobile Advertising Search Marketing 100

The Point

OCTOBER 29, 2021

Responding to those specific companies, by name (“Hey Google! One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts. Lead Nurturing. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

MARCH 23, 2023

CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. Define user personas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 29, 2017

Download content from the prospect’s Website. Target the prospect with custom, campaign-specific ads on LinkedIn ( LinkedIn Matched Audiences ), Google ( Customer Match ) or Facebook ( Custom Audiences ). Send a personalized video (using technology like Vidyard ). Comment on a blog post the prospect wrote. Send Inmail via LinkedIn.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. These have particular application in lead nurturing and customer marketing.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

NOVEMBER 20, 2015

. – Paid search advertising on Google via the new “customer match” program. – Real-time Web personalization to deliver account-specific or industry-specific content on campaign-specific landing pages or on the advertiser’s main Website.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100