Industrial Marketing Today

FEBRUARY 17, 2020

My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. Visit my website for more content on industrial marketing.]. % by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We want to rank high.

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Content Marketing Content Lead Ranking Lead Scoring 104

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

DECEMBER 16, 2014

I’ve culled the list down to 12 based on the data from my Google Analytics. Visit my website for more content on industrial marketing.]. Industrial Marketing Integrated Industrial Marketing Content Marketing Industrial content marketing industrial website redesign' 1: What’s Hot and What’s Not in [.]

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

Industrial Marketing Today

JANUARY 6, 2017

The ranking is based on various parameters from Google Analytics. Visit my website for more content on industrial marketing.]. Happy New Year! I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. This is only a content summary. This is only a content summary.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Marketing Google 0

Industrial Marketing Today

JULY 16, 2015

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. This is only a content summary.

Optimization 60

Optimization SEO Conversion Marketing & Strategy 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. See my post, “Do You Believe in Industrial Websites?” ). What they have is a website that is leaking potential leads like a sieve. What then is the solution for converting website traffic to leads?

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 28, 2014

What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

JANUARY 10, 2012

They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. Here is an example of an internal link from a valve manufacturer’s website.

SEO 60

SEO Long Tail Marketing Link Building Domain 60

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MARCH 23, 2011

Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.

Content 60

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Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 6, 2011

Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) Digital marketing trends in 2011. It is definitely worth it.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

NOVEMBER 17, 2015

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. Visit my website for more content on industrial marketing.]. In other words, the entire focus is on Search Engine Optimization (SEO). What’s wrong with that?”

Paid Search Agency 30

Paid Search Agency SEO Marketing Strategy Marketing & Strategy 30

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

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Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2012

The primary goal is to generate better quality leads from their websites. They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results. That is the good news. Why do I say that?

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

SEPTEMBER 26, 2011

In short, you need to marry emails and website analytics. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Don’t hit the panic button yet! Nor does it require an expensive site analytics package.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 22, 2011

Are they using mobile technology to access your Website? You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. As an industrial marketer, how do you know if mobile marketing is right for you or not? As with any marketing strategy, start with your target audience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

AUGUST 26, 2011

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. An updated website serves them well as a point of reference. It doesn’t have to be a choice of one or the other.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JULY 8, 2012

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Now What? ).

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

AUGUST 20, 2010

Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Lesson #2: Familiarity does not breed contempt It is tempting to get fancy with design bells and whistles to make your website stand out.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 14, 2012

I began to explore Websites and the Internet on a 2400 bps Modem on a dial-up connection using AOL. In 1998, I landed our first paying gig designing a Website for a process heater manufacturer. This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 1, 2011

You can refine your segmentation by demographics, website interactions, product lines, purchase history and length of time on the list to mention just a few ways to slice and dice your list for better relevance. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ).

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

JULY 1, 2011

Application notes not only help to engage with an engineering audience, they are very flexible because they can be used in e-mail marketing, blog posts and/or as content for Websites. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Email marketing metrics.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. The first one is All in One SEO Pack and the second one is Google XML Sitemaps.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Google is not the only source of content ideas. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

DECEMBER 7, 2010

Google “lead nurturing” and you’ll get back 81,900 results. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. This post is a summary of lessons learned from my 10+ years of experience in redesigning many industrial websites. Content comes before design.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

MARCH 11, 2013

Visit my website for more content on industrial marketing.]. Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article.

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Social Media Media Marketing Report Social Marketing 60

Industrial Marketing Today

OCTOBER 10, 2011

What does any of this have to do with industrial websites? I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

NOVEMBER 1, 2010

Results: 25 percent reduction in marketing costs along with major account wins; number 1 ranking in Google for terms like “Dipping Flux,” “Pop Solder Paste” and “Tabbing Ribbon;” increased number of qualified leads and sales and won numerous industry awards. times increase in website traffic; 3.2 Exhibit #2: Indium Corporation Blogs.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Why should you care about your company’s website? She said, “Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

NOVEMBER 17, 2010

If you Google “definition of content marketing,” it will return 4,760 results. Every element of their Website is carefully designed around the objective of serving relevant content that is segmented by customer type. As a result, many industrial companies remain in the dark about the power of content for inbound marketing.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60