354 Articles match "Google","Websites"

The Latest from the B2B Marketing Community

Thursday, March 11, 2010
Google yourself.) If you would like to learn more about Catch Factors, please visit the Avitage Content Marketing website and Ardath Albee at MarketingInteractions . If you’ve visited the home page of Find New Customers , you know the crisis of content facing marketers today. They need remarkable content — but 97% of the content out there is far less than remarkable.
 
Thursday, March 11, 2010
They get the idea that social media is important, and that relying on traditional media channels (including email and websites) to promote their ideas is no longer enough.  This can begin as simply as using Google Reader and Google Alerts to follow important online conversations. As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. All too often, at least in my experience in the tech sector, marketers investing in thought
 
Thursday, March 11, 2010
Jonathan Kantor Recommends Generating More Leads with Video White Papers Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter search criteria set to keywords: “White Paper”, and “White Papers”. Google Alerts set to “White
 

The Best from the B2B Marketing Community

Google Guide is an online interactive tutorial and reference for I developed Google Guide because I wanted more information about about Googles capabilties, features, and services than than I found on Googles website. --Nancy for experienced users, novices, and everyone in between. I Nancy Blachman Start now: Jump to a section: Overview Contents Favorites Query Input Understanding Results Search Tools Services Developing a Website Cheat Sheet
Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. Subscribe via RSS Subscribe via Email
This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. To get started you would need a laptop computer, a free Google account and few inches of free space to sit (or stand) in the conference room. OK, we are now ready to roll. Create a new document in Google Docs and give it some descriptive name (like “Launch of Blue Widgets Version 2”) - this will later become the title of our blog post. skip to main | skip to sidebar
Google Tutor Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts It has some excellent features and helps you to easily deal with a large number of RSS feeds.
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. As noted, DoubleClick provides fairly reliable data across those media. This discussion on Webmaster World reports various experiences: 0.6%-1.2%,
You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. That’s the blog powered website of Chris Griffith, a realtor with Downing Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings. But, you’d be wrong.
Does your website have a home page? site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready? I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. A
Google is screwed up. Yes, our friend Google is in need of...an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree. I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern.
If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. Owning” a keyword Image by LollyKnit via Flickr I
While ad equivalence can be used too, I’m not a fan of this method as I point out in my next bullet point. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services. Increased Links: Before you start your programs, take a quick snapshot of sites that link to your website. Copyright 2007 by noblelgnoble