357 Articles match "Google","Websites"

The Latest from the B2B Marketing Community

Monday, March 15, 2010
According to Pew's exhaustive annual review of American journalism, the majority of online readers rely on only two-to-five websites for most of their news. Search, of course, is an essential way that buyers find the information they're looking for online, and recommendations from friends and colleagues on Twitter, Facebook, Google Reader, and the like are coming on fast.  B2B marketers are getting used to the idea that we have to think of ourselves more as media organizations and publishers than pitchmen and promoters. We need to understand our audiences better, produce more compelling
 
Sunday, March 14, 2010
Let's take a look at a possible scenario: David, a prospect, enters a search term into Google and finds an article your company wrote about why it's critical to solve a problem he's facing. David clicks on the link and reads the article where he discovers the information he needs to persuade Joe in product development that he can actually get something he's been wanting for a long time, but didn't know could be solved as part of the deal. David hunts Joe down, shares the insight and the article. Joe calls Susie and discusses the implications with her. She's
 
Friday, March 12, 2010
I then proceeded to check emails, have a couple of IM conversations, send some text messages, check the news and weather on the BBC website, update my Linkedin and Twitter (@RobinsonRG) status, check out my conference venue, access walking directions from my hotel to the conference, use GPS in Google Maps to check that I was going the right way, and at the event itself, micro-blog about the first couple of speakers. Tags: B2B marketing conference IDM b 2 b b to b b to b marketing b2b b2b marketing btob btob marketing google google phone gphone iphone iphones mobile mobile marketing
 

The Best from the B2B Marketing Community

Google Guide is an online interactive tutorial and reference for I developed Google Guide because I wanted more information about about Googles capabilties, features, and services than than I found on Googles website. --Nancy for experienced users, novices, and everyone in between. I Nancy Blachman Start now: Jump to a section: Overview Contents Favorites Query Input Understanding Results Search Tools Services Developing a Website Cheat Sheet
Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. Subscribe via RSS Subscribe via Email
This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. To get started you would need a laptop computer, a free Google account and few inches of free space to sit (or stand) in the conference room. OK, we are now ready to roll. Create a new document in Google Docs and give it some descriptive name (like “Launch of Blue Widgets Version 2”) - this will later become the title of our blog post. skip to main | skip to sidebar
Google Tutor Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts It has some excellent features and helps you to easily deal with a large number of RSS feeds.
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. As noted, DoubleClick provides fairly reliable data across those media. This discussion on Webmaster World reports various experiences: 0.6%-1.2%,
You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. That’s the blog powered website of Chris Griffith, a realtor with Downing Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings. But, you’d be wrong.
Does your website have a home page? site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready? I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. A
Google is screwed up. Yes, our friend Google is in need of...an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree. I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern.
If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. Owning” a keyword Image by LollyKnit via Flickr I
While ad equivalence can be used too, I’m not a fan of this method as I point out in my next bullet point. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services. Increased Links: Before you start your programs, take a quick snapshot of sites that link to your website. Copyright 2007 by noblelgnoble