Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. Webinars are often ideal for nurturing because it allows prospects to get “face to face” with you without feeling pressured.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Also add how you want to get your information to your audience - how will they find you.