Remove vendor
article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

article thumbnail

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big vendor risks: Friday’s daily brief

Martech

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?

article thumbnail

12 questions to ask SEO platform vendors during the demo

Martech

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Find out how quickly the vendor responds to the implementation of new SERP features and begins tracking them.

article thumbnail

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

Martech

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

article thumbnail

Google Confirmed GA4 Not Integrating Optimize

Convert

Today (February 1, 2023) Google confirmed what many feared: Google Optimize is not coming back in Google Analytics 4 (GA4). Google announced it would not bring Google Optimize in Google Analytics 4 but announced the news that A/B testing tools will be able to integrate.

article thumbnail

New genAI marketing solution rolled out on Google Cloud

Martech

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow. Get MarTech!