Google and Wiki - B2B Marketing Zone

5 Critical Roles that Need SEO Skills

Biznology

DECEMBER 31, 2012

SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). I then use my best Toastmaster skills to convince the product owner to prioritize the SEO stories.

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You’re doing a terrible job with search and social

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

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B2B Marketing Zone

Biznology

5 Critical Roles that Need SEO Skills

You’re doing a terrible job with search and social

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