Google, Twitter and Youtube - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. With all the hoorah over the appeal of video? It’s hard to believe. That’s why I don’t believe it.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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