KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. You can also promote your content on Twitter and LinkedIn to get it in front of more people. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 5, 2015

Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well. Rate a good video from one of your that was published on YouTube. Share a great presentation from Slideshare.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 25, 2016

Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner. This one might seem obvious but, Google is smarter than ever and we should be taking advantage of it.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

JUNE 19, 2014

Recent Google+ posts show up in a branded search] . Google+ is now responsible for local data and that data is being pulled into search results. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. Connections.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Google Drive. Google Analytics. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

OCTOBER 12, 2015

Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Twitter (316M). Google’s Mobile Testing Tool.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MARCH 6, 2013

The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 18, 2012

The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 1, 2013

According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). YouTube (69% vs. 61%). However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

FEBRUARY 19, 2013

Google Alerts (free). For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Sites like Twitter and Facebook are built for sharing posts, images, videos, etc. A tool can gather all of the data, but you need a human to figure out what the data means and how you can use it.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

JUNE 17, 2022

In addition to looking at social media engagement, I recommend looking at Google Analytics to see how much traffic social media drives overall. If you’re using the new Google Analytics 4, you’ll find this data under Reports>Acquisition. . You can also create your own Twitter list to stay engaged with users.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

FEBRUARY 25, 2020

Google Ads Retargeting Capabilities. Google Ads is most likely the first platform to come to mind when considering retargeting. Google allows you to target users based on tags and list uploads: Tag: Interactions on your site. Furthermore, Google changed its requirements for customer matches. Worry no more! Phone numbers.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 20, 2019

If you think about it, Google didn’t even exist until 1998. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years. Just as the sub-header says, content is more than words on the page.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

OCTOBER 1, 2019

Call-to-actions and cross-links to related content marketing assets should also be integrated into website landing pages and video descriptions in platforms like YouTube and Vimeo. I’d love to read your feedback on Twitter or LinkedIn to collaborate and learn more. Social Media Cross-Linking Optimization.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

FEBRUARY 26, 2019

enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature. Have your team install Grammarly into their Chrome browsers or on their PCs in order to check their work on Google Docs or in Microsoft Word.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JULY 18, 2019

Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful. 95% of search in the US happens on Google or on Google properties. Search is evolving, and SEOs must adapt. "Mobile didn't kill desktop.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28