KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query. Avoid URL Changes. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 29, 2018

This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Analytics. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

SEPTEMBER 11, 2015

If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 18, 2014

Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Is your content team creating valuable resources that are getting mentioned around Twitter? Bonus: Running a Twitter chat? Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective).

Lead Ranking 131

Lead Ranking Lead Scoring Domain Guidelines 131

KoMarketing Associates

SEPTEMBER 9, 2014

In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. Schema Markup. Open Graph Tags.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

NOVEMBER 2, 2017

Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Some bigger brands even have their own Twitter accounts to showcase company culture, such as @LifeatSAP.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

AUGUST 15, 2017

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Note* Google Search Console is also a valuable tool to use here. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !

Lead Ranking 122

Lead Ranking Lead Scoring Content Keywords 122

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

MARCH 21, 2017

Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo. A sound content marketing strategy will follow a strict editorial calendar.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

MAY 15, 2014

Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader). Bonus tip: When possible, set up Google Authorship. Submitting the Site to Google News. Create unique URLs. Implement meta tags.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

AUGUST 7, 2014

This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. Headline (Tagline). The second point of impression in a LinkedIn profile is the headline (or tagline).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

MARCH 15, 2013

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Set Up Google Authorship. Use Google authorship. Use Google authorship. Use Google authorship.

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

FEBRUARY 26, 2019

enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature. Have your team install Grammarly into their Chrome browsers or on their PCs in order to check their work on Google Docs or in Microsoft Word.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

MAY 16, 2017

Additions to search results pages, like the Google Answer Box , allow smaller or lesser known organizations to topple the industry juggernauts around a target phrase. However, the days of submitting homepage URLs to directories for SEO benefits are long gone. Content Marketing Generates Links. Share it on Pinterest.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

JULY 10, 2012

The free version crawls up to 500 URL’s, which may be ideal for small sites, but larger organizations should invest in the commercial version which carries a £99 per annum licensing fee. SEO Objective: Understand the impact of the Twitter network associated with key profiles of the competitive website. FollowerWonk.

Analysis 120

Analysis Budget Programs SEO Tools 120

KoMarketing Associates

JULY 2, 2015

I would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JULY 24, 2014

FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. The free version of Twitalyzer provides users with an excellent one-stop-shop for analyzing the metrics surrounding a specific Twitter profile. Google Ripples.

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

MARCH 27, 2014

” Website URL Reference – this is ideal since 200 character descriptions are not very good for identifying contact information or other communication channels. Finally, according to LinkedIn Support, you cannot create vanity URL’s yet for Showcase Pages, but that might also change in the future. PNG, JPEG, or GIF.

Linkedin 120

Linkedin B2B Marketing Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

AUGUST 5, 2020

Tools to Use: Google Analytics // Other Analytics Platforms. I like to keep an eye on the following metrics in Google Analytics: Time on Page. Tools to Use: Google Analytics // Other Analytics Platforms. Alongside traffic and user behavior, you should be tracking impressions and click-through-rate in Google Search Console.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

AUGUST 14, 2018

Tools to Use: Google Analytics. I like to keep an eye on the following metrics in Google Analytics. You can find an average for each under Behavior > Overview, or more granular data for specific URLs under Behavior > Site Content > Landing Pages. How to Find It: Search by URL (ex. User Behavior. Time on Page.

ROI 148

ROI Lead Ranking Marketing Analytics Tools Content Marketing 148