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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

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Using social networks to listen and engage with buyers, then surrounding yourself with the influencers and experts that your buyers trust on LinkedIn and Twitter. You can connect with Jill and learn more about Oracle via the following resources: Twitter: @jill_rowley. Google Search: Jill Rowley Social Selling. Stay Tuned.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

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Original Content Attracts Twitter Followers. Click to start at this point — Matt’s company has more than 18,000 Twitter followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Twitter: @mattheinz. Stay Tuned.

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Tweet Less and Talk More

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Even with whisper-light computing power and immediate, 140-character Twitter posts, we are a face-to-face species, one that thrives on interpersonal communication and being in the presence of like-minded individuals working together for a common goal. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook.'

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

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Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” You can follow her on Twitter @pamhege or find her on LinkedIn. Step 2 – Data Gathering. Chances are you have weekly or monthly KPI reporting that measures performance against your goals. For this step, you need to go deeper.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” You can connect with Christopher and learn more about his work at BtoB Magazine by visiting the following resources: Christopher on Twitter: @cfhosford.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” You can connect with Chris and learn more about his work at BtoB Magazine by visiting the following resources: Chris on Twitter: @cfhosford. Stay Tuned.