Paul Gillin

JUNE 4, 2010

Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. The only difference with Web 2.0 Apple is about art.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

MARCH 1, 2011

They’re Googling to be sure. You can also follow #ctkgrant on Twitter. Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. Just about anyone can write it, but it’s got to be original. You have until March 28. Are there more details? The video has more.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 26, 2011

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus. Words of wisdom: “People want to be heard.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 13, 2012

Frank Gens (photo by Jeff Ballard via Twitter @jballard). Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. Volume is going way, way up and price is going way, way down,” he said of the new software market. “If It may be, but Redmond has a lot of work today, Gens said.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Summit</a> in San Francisco and hear from of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. <strong>1.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 25, 2012

Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. and Google URL Builder to track the popularity of links you post on Facebook. Each answer to the quiz is shareable, as is the final score. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. They aren’t active on Twitter and they don’t have Klout accounts. If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. January 1 marks the beginning of a new decade, and it’s worth reminding ourselves of how much changed in the decade just completed.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Photograph, geotag and embed on a Google Map for ppl to see. Include Twitter handles and links whenever possible. This required almost no work on my part.

Marketing Proposals 50

Marketing Proposals Storytelling Tagging Advertising Mediums 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Users can view a stream of user comments in a Twitter-like view. IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50