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X (Twitter) partners with Google Ad Manager

Martech

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

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How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn

Search Engine Journal

Improve your search visibility on Google with a Twitter strategy. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal. Here are some basic guidelines to help you achieve maximum exposure for your tweets.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals.

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Google apologizes for GA4 data migration confusion

Martech

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Google is automatically migrating configurations – such as “goals”, “audiences”, etc. What is happening?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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