B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?).

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Transparency, she says, “is not just about disclosure, but about visibility”. Gahran recommends this approach to others.

Ethics 100

Ethics Personalization Transparency Blogger 100