Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 Either way, Sandy Pell, Senior Manager of Corporate Communications at Vidyard, recommends avoiding high-traffic areas that have lots of distractions (such as places that your partner or children might frequent during the day). Google Suite for Remote Access and Collaboration.

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

FEBRUARY 1, 2018

According to Google, almost 50% of internet users look for videos related to products or services before visiting a site/store, and by 2019, 80% of the world’s internet traffic will be video. How do they cut through the noise of all the other offers out there to prove that “it” exists? With Video!

Video Marketing 85

Video Marketing Product Guerilla Marketing Budget Programs 85

Vidyard

AUGUST 7, 2013

This can obviously have a great impact on your search traffic so you should definitely spend the time to make sure your content is optimized for maximum visibility. SEO is a bit of a tricky animal and indexation by way of a sitemap submitted to Google can take a bit of time.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

OCTOBER 15, 2015

After running a quick search on Google for “landing page best practices”, you’ll find copious amounts of research done by leading marketing and UX experts in the industry like Unbounce, KISSmetrics, and the Nielsen Norman Group. At Vidyard, we use Google Analytics and KISSmetrics to track web, mobile, and social traffic.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Vidyard

MAY 18, 2017

There are lots of different ways in which video can help you drive more inbound traffic to your website. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

OCTOBER 8, 2020

Video has the power to: Increase website traffic —video users get 41% more web traffic from search than non-users ( Aberdeen Group ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ).

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

JULY 19, 2017

“Video now represents 73% of all internet traffic and has emerged as the most impactful way to communicate in both our personal and business lives,” says Michael Litt , CEO and co-founder of Vidyard. “Video is much more engaging than text-based communications, and it inspires immediate action.

Video Marketing 0

Video Marketing Enterprise Management Leads Lead 0

Vidyard

SEPTEMBER 17, 2015

By grouping your traffic into segments, you can differentiate your message, layout, and designs to better appeal to a particular group. Google alone receives over 3.5 They all come from different backgrounds and have different tastes. Your landing page’s visitors are just the same. billion search queries everyday.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. While the keywords in the latter could reflect several different TV shows, Google took what it understood to be a recent pop culture phenomenon as the most likely answer to the question.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

DECEMBER 23, 2020

So, despite tens of thousands of Google searches, the question isn’t “Should I use Vidyard or YouTube?”, it’s “How can I best use Vidyard and YouTube together?” This post was originally published on April 22, 2019.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

JUNE 4, 2015

That being said, tools like Google Analytics or other web analytics platforms like KissMetrics can help you start to map out current visitor behavior. User Flow Reports As a starting point, check out the User Flow Report in Google Analytics (under Audiences >> User Flow). Instead, take a look at your Pages Report.

Video Marketing 50

Video Marketing Planning Marketing Websites Marketing Analytics Tools 50

Vidyard

JULY 19, 2017

Video now represents 73% of all internet traffic and has emerged as the most impactful way to communicate in both our personal and business lives,” says Michael Litt , CEO and co-founder of Vidyard. Video is much more engaging than text-based communications, and it inspires immediate action.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Vidyard

JULY 19, 2017

“Video now represents 73% of all internet traffic and has emerged as the most impactful way to communicate in both our personal and business lives,” says Michael Litt , CEO and co-founder of Vidyard. “Video is much more engaging than text-based communications, and it inspires immediate action.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Vidyard

OCTOBER 8, 2020

Use this free Google tool to check your page speed. It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. Power up your website with video. Not sure about your load times?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 Either way, Sandy Pell, Senior Manager of Corporate Communications at Vidyard, recommends avoiding high-traffic areas that have lots of distractions (such as places that your partner or children might frequent during the day). More companies are likely to follow—maybe even yours.

Work Management 65

Work Management Tips Marketing Management Paid Search Agency 65

Vidyard

OCTOBER 21, 2013

This data can be tracked using Google analytics by setting up goals. These tags let you add more information to a link and this extra information then appears in Google Analytics Traffic Sources. Google has a handy UTM tag builder here. The standard way of tracking ad URL clicks is via UTM tags.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

JANUARY 8, 2015

However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. James Wedmore : James is the founder of Video Traffic Academy. Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

MARCH 22, 2016

A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. A staggering amount of the population uses Google for search, and showing up against strategic keywords can be an extremely efficient strategy for acquiring new customers.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Vidyard

JANUARY 26, 2015

” A Google/Compete study shows they’re doing two key things: First, they’re using search engines to do research (don’t you love how Google does research to tell you that people are using Google?). It’s a key way you can drive more leads from the traffic you have.

Traffic 58

Traffic Video Marketing Marketing Websites Leads 58

Vidyard

NOVEMBER 11, 2014

B2B buyers often start their search with Google, so your video content should be created with SEO in mind. Here are four videos you can add to your video strategy based on which part of the funnel they address: 1.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

MAY 1, 2014

Thankfully, simply having a video on your landing page makes it 53% more likely to show up on the first page of a Google search. Incorporating our 5 helpful tips to improve SEO for you video should also provide a handy boost in traffic. These are both passive optimizations, however.

Landing Pages 51

Landing Pages Video Marketing Conversion Tips 51

Vidyard

SEPTEMBER 24, 2014

By 2017, online video will make up nearly 70% of consumer internet traffic. According to Google , 70% of mobile searchers have used click-to-call to connect with a business directly. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Alexander Graham Bell would be thrilled.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

APRIL 30, 2015

Facebook Is Becoming the New YouTube As Michael mentions in his post, Facebook’s recent announcements should have Google worried.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. If you’d like to start trying these ideas yourself, just download the free ViewedIt app in your Google Chrome browser and get started today!

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Vidyard

OCTOBER 27, 2019

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JUNE 20, 2019

Rank higher in search While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website increases your chances of ranking on the first page of Google results by 50x.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Vidyard

DECEMBER 17, 2020

72% percent of households with wireless internet now stream video on their connected TV screens ( Think With Google, 2020 ). Video is expected to make up 82% of all internet traffic by 2021 ( Influencer Marketing Hub, 2020 ). Think with Google, 2020 ). Mobile Video Statistics. Video SEO Statistics. YouTube Statistics.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

OCTOBER 27, 2019

Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation. Google has a variety of mini-case studies called Google Stories that show how real people use their technology. This guides people to the next stage of the funnel where they’ll learn more about the Kapost solution.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

APRIL 8, 2022

Goal: Drive More Traffic 7.2 2: Video Chapters Improve Video SEO and Discoverability Google is continually refining its search algorithm’s ability to understand videos in order to serve them up as search results. Metrics for Overall Video Performance 4.1 Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

JUNE 20, 2019

Rank higher in search While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website increases your chances of ranking on the first page of Google results by 50x.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Vidyard

MARCH 16, 2017

50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). 82% of all global consumer internet traffic will come from video by 2020 – Cisco ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

OCTOBER 27, 2019

Hype or Teaser Videos) Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation. Learn From the Pros Google has a variety of mini-case studies called Google Stories that show how real people use their technology. Promo Videos (a.k.a. Most are less than two minutes long.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

MAY 8, 2020

Video is everywhere: Cisco predicts it’ll make up 82% of all internet traffic by 2021. Try creating a virtual field trip experience using tools like Google Earth or Google Arts and Culture, combined with multimedia presentations. But those aren’t the only benefits of adding video to your virtual classroom. Everyone Loves Video.

Video Marketing 90

Video Marketing Class Education Case Studies 90

Vidyard

MARCH 23, 2021

Get the Report Online Video Statistics Millennials watch online videos for 2.4 hours per day while Gen Z averages 3.4 hours ( HubSpot, 2020 ) 51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet ( Hootsuite, 2021 ) There are 235.1 million video viewers in the U.S.,

Stats 65

Stats Video Marketing Enterprise Management Planning 65