Tomorrow People

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Website traffic, for instance, has exploded. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Wherever a real experience can be replaced in part with a digital one, look for engagement to increase. 87% of U.S.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. Yet none of that transmitted through to web traffic.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Is the traffic mostly generic? Though Google Analytics is free, popular, and useful, you need to consider other analytics tools and dig deeper into the numbers to draw insights that will help you apply the most effective improvements. If so, it should probably be on your core tracking list.

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). We killed SEO a long time ago, but it’s been haunting us ever since. Trust us or die. RIP PAY PER CLICK. Plus it might eat your brains.

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Five Ideas for Getting People to Your Website

Tomorrow People

Creating a good website alone is not enough to increase the traffic to your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. A good digital media agency can help you in increasing your site’s traffic by applying the best strategies and practices. Create a blog.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Get real intelligence on web traffic. Build loyalty to create long-term revenue.

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If you’re a tech marketer, you need these 8 content marketing trends for 2019

Tomorrow People

Rich snippets provide a great way to enhance your listings in Google so they stand out from the competition, which will ultimately bring more qualified users to your site. It resulted in an increase in our organic traffic onto our website. The goal is let customers find the information they are looking for with ease.